SOURCE: Showhomes Home Staging

Showhomes Home Staging

June 23, 2011 10:48 ET

Homeowners Turn to 'Home Staging With a Twist' to Sell Distressed Properties

NASHVILLE, TN--(Marketwire - Jun 23, 2011) - Homeowners wanting to sell face a daunting set of circumstances: How do they get the most value for their property in a market focused on deep discounts and bargain basement shopping?

Many homeowners are turning to Showhomes Home Staging, a Nashville-based franchise company that specializes in staging high-end vacant houses. Realtors and homeowners who use Showhomes report promising success stories. Homes that have languished on the market for years routinely sell quickly and at or close to market value.

Elayne Wooding, owner of Showhomes St. Petersburg, recently staged a home that had been on the hard-hit Florida market for three years. The distressed property sold at list price for over $600,000 in less than 90 days, with competing offers.

"In this market it's critical that you use every available option to enhance marketability," Wooding said. "Showhomes knows how to put a property in the very best possible light. Not only can we make home staging impeccably beautiful, we offer something no one else does -- a live-in Home Manager to occupy the home and make sure it's in perfect show condition."

Homes need to be in top-notch shape to get attention. Consider the latest headlines: Bloomberg reports that U.S. homes in the process of foreclosure sold at an average of 27 percent discount in the first quarter and purchases of distressed properties fell to less than half the peak set two years ago. At the current pace, the log jam of distressed properties will take three years to clear, according to Realty Trac, a leading authority on foreclosures.

Using live-in Home Managers gives Showhomes a critical edge, said Matt Kelton, Showhomes COO. "The service is highly attractive to the homeowner because Showhomes picks up utility bills, handles minor maintenance and takes care of cleaning," Kelton said. "Just as important, having a home that's warm, inviting and lived-in creates a whole new level of desirability."

Showhomes Home Staging has 75 franchises in 24 states and 2011 marks 25 years in business. "There's a vital need for our comprehensive home staging services," Kelton said. "In any economy homeowners want a great return on value for their homes."

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