SOURCE: HomeRun

March 17, 2011 08:05 ET

HomeRun Launches OfferEngine to Distribute Deals Across Large Internet Destinations Nationwide Including Facebook and Yahoo

Deals to Be Distributed Using Integrated Platform and Across Exchange

SAN FRANCISCO, CA--(Marketwire - March 17, 2011) - HomeRun is announcing the OfferEngine open platform, which provides distribution of deals across the largest consumer Internet destinations, including Facebook and Yahoo.

"There are only a handful of destinations as prevalent as Facebook, but there are a number of group buying websites and other media companies that operate at the local level," says HomeRun founder Jared Kopf. "Many of them want to expand the reach of their deals beyond their own property, and see Facebook and Yahoo as top local information destinations with a highly engaged local audience."

OfferEngine is the only open inventory management platform for local sales organizations that is integrated with an exchange for distributing local offers. OfferEngine distributes deals across Facebook, Yahoo and other top Internet destinations and reaches over 200 million U.S. Internet consumers. HomeRun's OfferEngine exchange provides Facebook with fun and exciting local deals to deliver to their audience in new relevant and social ways, from a network of independent local sales organizations.

OfferEngine for Sales Organizations

OfferEngine's integrated deal management platform is used by top local sales forces to manage offer inventory directly and connect with networks of distribution channels through an open exchange. Using OfferEngine, large local sales organizations can leverage the same infrastructure used by the leading group buying sites and instantly overcome all operational hurdles traditionally associated with distributing their deals to local visitors across the Web.

More about HomeRun

HomeRun.com is a members-only social buying club and makes money via a revenue share on the sale of offers to consumers. Its goal is to introduce new customers and their friends and families to terrific local businesses that result in a win-win for everyone.

OfferEngine was originally built as an internal tool for HomeRun.com. Partners can learn more at http://www.offerengine.com and local merchants can learn more at http://www.homerundelivers.com.

The company was founded in 2009 and has built its executive team from PayPal, GoDaddy, Biz360, and McKinsey. The company is financed by Foundation Capital and First Round Capital with strategic angel investments including the Goodharts and Mike Walrath, who were the founding investors and the founder of Right Media, and Bob Pittman, the founder of MTV, former COO of AOL and the lead investor behind Daily Candy and Thrillist.

HomeRun® and Offertising® are registered trademarks of Demand Chain Inc.

Facebook® is a registered trademark of Facebook Inc.

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