June 13, 2007 06:00 ET Launches Their FIRST-IN-HOME™ New Mover Ride-A-Long Program

Now in Their 2nd Quarter, Insert Media Program to Reach Homes of Key Demographic Within One Week of Moving

FORT LAUDERDALE, FL--(Marketwire - June 13, 2007) -, a leading consumer destination focused on lowering the cost of living for consumers by providing valuable cost savings, information and services, officially announced the launch of their FIRST-IN-HOME™ New Mover Ride-A-Long (RAL) Program. The FIRST-IN-HOME™ RAL envelope focuses on Single Family Dwelling Units and is the only insert media program that is mailed weekly, received within the first week of a move, and targets geographically. This RAL is able to reach the reported 12 million New Movers in Single Family Dwellings annually with approximately 1 million pieces currently mailed per month.

Benny Aboud, Chief Executive Officer of, said, "Our FIRST-IN-HOME™ New Mover Ride-A-Long Program is the only insert media program that exclusively targets our all-inclusive Single Family New Mover file. Our timing advantage during this great customer acquisition and retention timeframe is a great opportunity to provide to our National Brand Partners."

With 12 million New Movers purchasing homes annually, offers an opportunity for increasing brand awareness and exposure through partnering with our FIRST-IN-HOME™ RAL. We provide advertisers with a direct pipeline into the homes of this large and lucrative demographic within the first week of moving, utilizing a discerning process to beat competitors through the front door. The FIRST-IN-HOME™ RAL secures entry into the homes of exact matches, targeting intended recipients through a myriad of data hygiene processes, including credit filtering, mined from our in-house national data repository.

This is a valuable target and timeframe for advertisers who wish to be the first to reach these households. From this New Mover group, 40% are first-time home buyers. These New Movers generate approximately $165 billion in revenue annually, and 80% of this revenue generated is derived from Single Family Dwelling Units. The FIRST-IN-HOME™ RAL offers businesses a means to reach their targeted demographic in the most visible, time-saving and affordable way.

The FIRST-IN-HOME™ New Mover Ride-A-Long Program advantage stems from our meticulous manipulation of time and resources. We focus first on collecting the data of the 20 million annual New Movers; next the data is filtered to identify Single Family Dwellers; within the first week of having arrived, our RAL welcomes New Movers into their homes. Mailed on a weekly basis, is poised to attract loyal customers while creating a nationally recognized brand and marketplace for both on- and offline marketing partners.

About is a leading consumer destination providing immediate access to valuable cost saving information and services that lower the cost of living by utilizing the One Destination, Unlimited Possibilities™ platform. offers an innovative, time saving concierge service to assist consumers with complimentary utility connections and transfers as well as offering consumers an unmatched selection of essential home products and services to fit their specific needs. Through the website, consumers have immediate access to neighborhood and city statistics, current home values, local school information, comparison shopping and much more. To learn more, visit or email

Contact Information

  • PR Contact:
    Tamar Burton
    Direct #: 954-657-9611
    Email: Email Contact