SOURCE: Sun Hung Kai Properties Limited

Sun Hung Kai Properties Limited

July 12, 2016 05:45 ET

HomeSquare's 7th Annual Smart Buy Weeks Kicks Off On July 17

Expected To Bring In More Than HK$230 Million In Transactions, 15% Increase Over Last Year

HONG KONG, CHINA--(Marketwired - Jul 12, 2016) - HomeSquare, Hong Kong's largest one-stop shopping mall for home furnishing is proud to bring back its Smart Buy Weeks event for the seventh year in a row. Taking place from July 17 to August 17, 2016, more than 58,000 pieces of furniture will go on sale for as little as $1, $100, or with discounts of up to 90%, making for a perfect opportunity for new homeowners to furnish their living space without breaking the bank. In all, Smart Buy Weeks will save consumers a total of up to HK$18 million!

A press conference/opening ceremony for HomeSquare 7th annual Smart Buy Weeks was held today, officiated by Mr. Henry Lam, Sun Hung Kai Real Estate Agency General Manager (Leasing) and Ms. Yoki Hui, Sun Hung Kai Real Estate Agency Senior Leasing Manager. They were joined by representatives from GoGoVan and YATA Department Store, Hong Kong Design Institute as well as international designer JLee Ho Lam to kick off the annual mega sales event.

Mr. Henry Lam estimates that the 32-day Smart Buy Weeks this year would attract more than HK$1.23 million shoppers, a 10% increase from last year. He also expects to see stronger footfall this year, with around 184,800 visitors on opening day alone and approximately 37,768 visitors on an average weekday, representing a 10% and 9% increase from last year respecively. Mr Lam believes HomeSquare's annual Smart Buy Weeks will attract around 101,959 daily visitors during public holidays and weekend, which would record 10% growth from last year. The expected retail consumption per capita would be between HK$500 to HK$5,500, with those interested in interior design likely to spend up to HK$230,000 on average. It is expected to generate HK$224 million business turnover to tenants, representing a year-on-year increase of 12%.

Mr Lam adds, "HomeSquare's annual Smart Buy Weeks always endeavors to excel beyond customers' expectations. We strive to surprise shoppers with innovative themes and offers every year. With Smart Buy Weeks going into its seventh year, we believe that just offering low prices is no longer enough for today's sophisticated shoppers who pursue quality lifestyle in home design. Therefore, HomeSquare, being a visionary leader in home furnishing industry, has invested HK$4 million on this annual campaign this year to bring a 360-degree all-encompassing lifestyle design experience to shoppers. With support from different business parties, HomeSquare's 7th Annual Smart Buy Weeks will present a recorded number of sales rebates to shoppers ever. We have set an entirely new standard on all aspects of home life, from diversified shopping offers, home design ideas, shopping process, to post-sales service.

In recent years, consumers have developed higher standards for home decor product design and quality. They are no longer looking for "the best deal", but the "best valued product", meaning product price and quality are of equal importance to shoppers. Sophisticated shoppers will do online research, compare brands and products, learn about the product's design philosophies and product durability, among others. Two areas that consumers have become increasingly interested in are brand heritage and the quality of material used. These concepts are more important to consumers, even ahead of price. Consumers are more willing to buy items from an established, respected brand because they know the item could last them well from 5 years to over a decade, in addition to vintage furniture gaining value in price as time goes on, hence the continual increasing interest in high-end furniture. HomeSquare's Smart Buys Week focuses on the aforementioned trends, and have collaborated with renowned international brands that are known for their quality and craftsmanship, these include: Denmark's BoConcept, French mattress brand Treca, Italy's Cattelan Italia, and Decor Collection, which exclusively handles a myriad of European brands.

Special offers by international brands at HomeSquare's 7th Annual Smart Buy Weeks include:

Brand Item Discount Price Quantity
BoConcept Groove Tray 90% HK$85 9 Pieces
TRECA Treca French Bed 90% HK$2,540 1 Pieces
Cattlelan Italia Baum Clothing Rack HK$1 HK$1 1 Pieces
Décor Collection Thalya Chair HK$1 HK$1 1 Pieces

For more highlighted offers of HomeSquare's 7th Annual Smart Buy Weeks, please refer to the leaflet.

HomeSquare 7th Annual Smart Buy Weeks has interpreted "360-degree all-encompassing lifestyle design experience " via five aspects of special offers:

1: Nearly 60,000 products available to fit various tastes, different home decor needs and diversified shopping behaviors:
This year's Smart Buy Weeks have garnered full support from Hong Kong's home furnishing businesses, seeing 100% home tenants' participation, including new join to Smart Buy Weeks and most sought-after brands, offering a total of more than 58,000 items available for both online and offline purchase. Every item is sold at a major discount, from popular brand name goods to award-winning designer pieces, to meet the needs of shoppers with different tastes and needs. To cater to the surging demand for online shopping, HomeSquare has launched a smartphone app exclusively for Smart Buy Weeks offering a quality, easy-to-use and secure online shopping experience. Shoppers can select and pay for furniture all on their smartphones, making online shopping at HomeSquare as easy as a snap of the fingers.

2: Hong Kong's first 360-degree cinematheque offering valuable insights for building one's home:
For this year's Smart Buy Weeks, HomeSquare has invited LAAB Architect, the makers behind the amazing 309-sq-ft "transformer" apartment that was covered by CNN, as well as international creative artist Ms. JLee Ho Lam to share their respective insights on building a "Smart Home" and an "Art Home". The immersive experience includes a virtual exploration of interiors and products that are part of Smart Buy Weeks.

3: HomeSquare partners with GoGoVan for all-inclusive door-to-door delivery service:
During Smart Buy Weeks, GoGoVan's team of professional drivers will be on hand to provide door-to-door delivery service. To ensure customers don't have to wait long for service, HomeSquare has launched a "GoGoHome 30 Second Challenge" initiative -- if a GoGoVan driver takes longer than 30 seconds to pick up the shopper, coffee is on us!

4: HomeSquare teams up with partners to present the biggest surprises and most sales rebates for shoppers ever:
This year, HomeSquare has partnered with GoGoVan, HSBC Credit Card and YATA Department Store to launch the most number of promotions and surprising rebates for shoppers, including some new exclusive offers to shoppers.

5: Hong Kong Design Institute stars show off the blueprint to build a happy home:
This year, HomeSquare will join hands with Hong Kong Design Institute to present "Think and Do" scholarship program. The three students awarded the scholarship will share their insights on creating unity within the home via symmetrical layout and proportional settings in the Home 360 exhibition. In addition, JLee will share the secrets to crafting an "art home" with the use of special offered products of Smart Buy Weeks.

Be The First To Experience Immersive 360-Degree Tour Of Two Distinctive Units
Following the opening ceremony, Mr. Henry Lam and Ms. Yoki Hui led a press tour of the 360-degree cinematheque, which screened films on the amazing 309-sq-ft "transformer" apartment designed by LAAB Architect, which was covered by CNN; as well as the "Home. Art. Home" presented by Ms. JLee Ho Lam. Media were offered an exclusive preview of the 360-degree virtual exploration of interiors and products that are part of Smart Buy Weeks, letting media venture into, and explore the virtual space via VR goggles. LAAB Architect introduced to the audience the "Small Home Smart Home" while JLee explained the eight tips on how to merge art and home decor in "Home. Art. Home". With this VR experience, Smart Buy Weeks hopes to help visitors unlock the potential to building their homes.

Photos to be download at https://www.sendspace.com/file/jsatze

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A press conference/opening ceremony for HomeSquare 7th annual Smart Buy Weeks was held today, officiated by Mr. Henry Lam, Sun Hung Kai Real Estate Agency General Manager (Leasing) and Ms. Yoki Hui, Sun Hung Kai Real Estate Agency Senior Leasing Manager
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About HomeSquare
A shopping mall owned by Sun Hung Kai Properties, HomeSquare has a total floor area of over 350,000 square feet, and it is Hong Kong's largest and trendiest shopping mall with the widest variety of home furnishing products. The one-stop shopping mall features an array of retailers of interior design, furniture, houseware, kitchenware, bathroom ware, lighting, bedroom ware, and electrical appliance stores, as it stands out as the hottest shopping destination for home owners, young families and individuals living a chic lifestyle.

HomeSquare was honored as "Top 25 My favorite Shopping Mall Events" at Hong Kong Economic Times -My Favorite Shopping Mall Awards 2015/14 for three consecutive years, "Best Home Furniture Mall" at Next Mobile Best Shopping Mall Awards14/15 and also won" Sing Tao Smart Parents' Choice- Shopping Mall 2015". In the past few years, we won "Best home living shopping mall" at the ib Residential Design & Home Products Brand Awards, "Best Strategy for Home Furnishing" organised by Metro Finance and " Best Home Furnishing Shopping Mall" at GoHome Award 2013 and has won many other awards from all sectors.
HomeSquare Address: 138 Sha tin Rural Committee Road (Sha Tin MTR Exit B; Next to New Town Plaza)
Phone:
2634 0666
Website:
 www.homesquare.com.hk

HomeSquare 7th Annual Smart Buy Weeks
At A Glance

1) HomeSquare 7th Annual Smart Buy Weeks
Date: July 17 to August 17, 2016

  • Opening Day Sale: July 17
  • Living Room and Lighting: July 18 to 24
  • Interior Decor And Kitchen: July 25 to 31
  • Household Items: August 1 to 7
  • Chidren's Items And Beddings: August 8 to 17

Time: 11am to 9 pm
Location: 138 Sha tin Rural Committee Road
(Sha Tin MTR Exit B; Next to New Town Plaza)

2) HomeSquare's SmartPhone App Exclusively for 7th Annual Smart Buy Weeks
Launch Date:  July 17 to August 17, 2016
Download Method: Download from iPhone App Store or Google Play Store, or scan a QR  Code on promotional posters placed at the venue
Download Keyword: HomeSquare
Highlighted Online Offers

HK$1 Items
Owell 3D water filter Airland 3D pillow
90% Discount Items
Serta Melutta mattress Dynasty Home Horseshoe arm chair
HK$100 Items
Décor Collection Thalya chair Décor Collection Hi-Cut chair

3) Home 360 Exhibition
Date: July 17 to August 17, 2016
Time: 11am to 10pm
Location: HomeSquare Atrium
Details: HomeSquare is dedicated to nurturing and promoting local design talent, therefore, it has launched the "Think & Do" scholarship for Product & Interior Design programme at Hong Kong Design Institute. At Smart Buy Weeks, three winners of the scholarship will get to show off their creative vision in the form of an innovative Home 360 Exhibition. International creative artist Ms. JLee will also share her expertise on how to craft a home that has artful sensibilities.

4) 360-Degree Cinematheque
Date: July 17 to August 17, 2016
Time: 11am to 9pm
Details: HomeSquare has pioneered Hong Kong's first 360-degree cinematheque to showcase virtual short films on the subject of home decor and furnishing. HomeSquare has invited LAAB Architect and international creative artist Ms. JLee to respectively demonstrate the secrets behind building a "Smart Home" and an "Art Home". Visitors simply have to put on the provided VR goggles to be immersed into a virtual realm, where they will learn how to break through the creative boundaries of their home.

  • 1st Short Film: Home. Art. Home. by JLee
  • 2nd Short Film: Smart Home Smart Buy by LAAB

5) GoGoVan Door To Door Delivery Services
Date: July 17 to August 17, 2016
Time: 11am to 9pm
Details: HomeSquare has partnered with GoGoVan to provide full-on delivery service for shoppers. A team of professional drivers will be on-call all throughout the event to ensure shoppers can safely and easily bring items home. On July 17, the first 50 shoppers who spend $3,800 or more in one bill via electronic payment can enjoy the service. After opening day, first 50 shoppers who spend any amount at HomeSquare can redeem a $50 GoGoVan voucher, available for pick up at GoGoVan's service counter or via HomeSquare's app. To ensure customers dont have to wait long for the service, HomeSquare and GoGoVan have launched a "GoGoHome 30 Second Challenge" initiative -- if a GoGoVan driver takes longer than 30 seconds to pick up the shopper, coffee is on us!
Redemption Location: G/F, Customer Service Centre, HomeSquare

6) Exclusive Offers Sales Redemption
A) YATA Department Store $50 Cash Coupon
Date: July 17, 2016
Time: 11am to 9pm
Eligibility: The first 500 shoppers who spend $500 or more in one bill via electronic payment are eligible for a $50 cash coupon at YATA Department Store.
Redemption Location: G/F, Customer Service Centre, HomeSquare

B) KUMAMON Apron
Date: July 23, 24, 30, 31, and August 6, 7, 13, 14, 2016
Time: 11am to 9pm
Eligibility: Shoppers who spend more than $500 in one bill via electronic payment can receive a limited edition KUMAMON apron
Redemption Location: G/F, Customer Service Centre, HomeSquare

C) HSBC Credit Card Contest
Date: July 17 to August 17, 2016
Time: 11am to 9pm
Eligibility: Customers who make purchases during Smart Buy Weeks using HSBC Credit Card are eligible to receive additional discounts, including normal-priced items at more than 40 stores plus 25 exclusive items on special offer. Shoppers who spend more than $500 in one bill via HSBC credit card will get a chance to participate in the contest, with prizes' combined value at more than $200,000.
Redemption Location: HomeSquare Atrium

Contact Information

  • Issued by: Sun Hung Kai Properties Limited
    For media enquiry, please contact Dynamic Duo PR (DDPR)
    Tiffany Lee
    Tel: 3575 9044/ 9248 6901
    Email: Email Contact

    Martha Tam
    Tel: 3622 1885/ 9868 3056
    Email: Email Contact