Trader Corporation

Trader Corporation

March 11, 2009 11:03 ET

homeTRADER.ca Offers Canadians a New Way to Find a Home

TORONTO, ONTARIO--(Marketwire - March 11, 2009) - Trader Corporation is proud to announce the launch of its new real estate website - homeTRADER.ca™. Whether consumers are looking to rent or buy a new home or apartment, this online real estate destination provides users with the ability to locate amenities near each listing, search with interactive mapping, browse through expert editorial content and add private rental postings for free.

"Today is truly a buyer's market as well as an ideal time for home buyers and investors to take advantage of the record low interest rates. homeTRADER.ca™ is a user-friendly and accessible destination where consumers can find a place to live whether it is a rental property or new construction," said Jacky Hill, Vice President Sales, National Real Estate, Trader Corporation.

homeTRADER.ca™ includes innovative and extensive features for users as well as advertisers, such as:

- Interactive mapping with geo-targeted relevant listings based on the user's location

- Location of neighbourhood amenities and services near each home listing, such as restaurants or schools, powered by YellowPages.ca™

- Refinement options to yield relevant results and a successful search experience

- Editorial content including expert advice and tips

- Save and share features to send search results to friends

homeTRADER.ca™ also offers useful features to those who wish to post rental listings. The website provides an easy-to-use form that individuals can access to add rental postings for free, allowing them to update their information in real time.

Later in 2009, homeTRADER.ca™ will offer resale as well as a French version, making it the only real estate one-stop-shop in Canada for an engaging and successful search experience.

About Trader Corporation

Trader Corporation is a Canadian leader in print and online vertical media with over 160 publications and 20 web sites covering four product verticals: automotive, real estate, generalist, as well as employment and other. Its main print brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy&Sell™, Renters News™ and Home Renters' Guide™, and its online destinations, AutoTrader.ca™, homeTRADER.ca™, and LesPAC.com. Trader Corporation is owned by Yellow Pages Income Fund (TSX:YLO.UN). For more information about Trader Corporation, visit www.TraderCorporation.com.

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