SOURCE: Hilton Hotels Corp.

September 10, 2007 09:00 ET

Homewood Suites by Hilton Ad Campaign "Simple Moments" Debuts in Times Square

Features Winning Indiana Family and Their Twins -- Front and Center

NEW YORK, NY--(Marketwire - September 10, 2007) - The Homewood Suites by Hilton (NYSE: HLT) Simple Moments advertising campaign promoted the core essence of its brand, its valued guests and their families, in front of millions of people in New York City's famous tourist attraction, Times Square.

A panel of judges picked three winning photos that have been incorporated in three different advertisements promoting the hotel brand in prominent display on up to twelve Times Square billboards, seen by approx. 1.7 million people each day, making the winners a familiar face in the hustle and bustle of Times Square.

Winners Kim and Bryan Gray and their twin boys traveled from McCordsville, Indiana to New York to see their billboard advertisement live as part of their prize package.

"The growing number of social community and video sharing Web sites, blogs and reality television shows indicate that real people like being in the spotlight. The Simple Moments contest allows our real families to be in the ultimate spotlight up in Times Square and provide a fresh look to our advertising campaign," said Bill Duncan, vice president, marketing and sales, Homewood Suites by Hilton.

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