SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

July 12, 2011 08:00 ET

Hon. George Munoz Joins Augme Technologies' Advisory Board

Seasoned Senior Executive to Play Key Advisory Role

NEW YORK, NY--(Marketwire - Jul 12, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a leader in full service mMarketing mobile solutions utilizing patented technology that enables the world's largest brands to plan, build, deploy and track mobile marketing campaigns with their target audiences, today announced that George Muñoz has joined the Advisory Board of the Company.

Mr. Muñoz is the co-founder of Muñoz Investment Banking Group, LLC, a firm focused on financial transactions in the Emerging Markets. He is also a partner in the Chicago and Washington, D.C. based law firm of Tobin & Muñoz. He is the former President and Chief Executive Officer of the Overseas Private Investment Corporation ("OPIC"), an independent agency of the U.S. Government (1997 to 2001), where he was responsible for an $18 billion portfolio of loans, guarantees and political risk insurance on private sector investments in the global Emerging Markets.

Mr. Muñoz was appointed by President Clinton and confirmed by the U.S. Senate as an Assistant Secretary and Chief Financial Officer of the U.S. Treasury Department where he served from 1993-1997. As Chief Financial Officer, he worked closely with the U.S. Congress on the Treasury Department's budget and management issues.

"We are very proud to welcome George Muñoz to our Advisory Board," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "George joins Augme at a time when we are poised to pursue the potential of our unique mobile marketing business model with large enterprise clients in additional markets abroad and George's international business, law and financial experience should allow us to execute our strategies more effectively."

Mr. Muñoz, age 60, holds a B.A. degree in Accounting from the University of Texas, a Master of Laws in Taxation from DePaul University, an M.A. degree in Public Policy from the Kennedy School of Government, and a Doctor of Jurisprudence (J.D.) from Harvard Law School.

Other selected accomplishments:

  • Appointed by President Obama to the President's Commission on White House Fellowships
  • Serves on the Board of Marriott International and on the Board of the National Geographic Society
  • Current Member of The Financial Accounting Standards Advisory Council
  • Served as President of the Chicago Board of Education
  • Listed in Hispanic Business "TOP 100 INFLUENTIAL U.S. HISPANICS"
  • Co-author of the book: "Renewing the American Dream: A Citizen's Guide to Restoring Our Competitive Advantage" (IMC Publishing, July 2010)

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs), including 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze marketing campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry's challenges involving disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides its customers with business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. The Company is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:

    For Augme Technologies, Inc.

    Investor Relations Contact:
    Stephanie Prince / Jody Burfening
    Lippert/Heilshorn & Associates, Inc.
    (212) 838-3777 or

    Public Relations Contact:
    Rachel Carr
    DKC Public Relations
    (212) 981-5253