SOURCE: HoneyBaked Ham Company and Cafe

HoneyBaked Ham Company and Café

April 09, 2015 10:30 ET

HoneyBaked Ham Primed for Accelerated Franchise Growth

Premium Food Retailer Plans to Develop 15 to 20 New Franchise Locations in Year Ahead

ATLANTA, GA--(Marketwired - April 09, 2015) - The HoneyBaked Ham Company and Café, a premium food retailer with more than 400 locations nationwide, 190 of which are franchised, is announcing an aggressive franchise expansion program to develop 15 to 20 new locations in the year ahead, awarding additional franchises in target markets across the nation.

HoneyBaked is the most recognized ham brand in the U.S. market, with nearly 60 years of being consistently rated at the top in terms of brand awareness and quality*. With a wealth of success and the most flavorful premium Honey Baked Ham® and Turkey Breasts on the market, the company is looking to expand its national footprint through a franchising model blanketing much of the nation. This includes a recent expansion into the Northeast, with newly opened locations in West Caldwell, New Jersey, and Erie, Pennsylvania.

"We're extremely excited about our franchise growth plans," said Mark Demis, director of development and real estate at HoneyBaked. "Our franchise growth strategy includes expansion into new markets and brand growth within select existing regions. We're building momentum for our franchise opportunities and are looking for entrepreneurs who share our values and interests to join the HoneyBaked family."

Founded in 1957, the national premium food retailer is committed to its mission of "Celebrating life, one meal at a time," by providing moist, delicious HoneyBaked Ham® and Turkey Breasts, along with a host of other food options. All new franchise locations offer dine-in cafes and catering, including signature sandwiches, salads and freshly made side items and desserts.

In addition to its goal of satisfying customers, HoneyBaked cares about their employees and franchise owners. The company understands the importance of work-life balance, ensuring that franchise owners and employees have ample time for family and community involvement.

"We're looking for driven individuals who deliver quality, seek growth, treat others with upmost respect and, at the end of the day, will leave our brand better today than it was yesterday," added Demis.

"We know that a happy franchisee means happy customers," said Demis. "With the proper training and support, we make sure that each franchise location is primed for success and, more importantly, a positive presence in its surrounding community."

For more information on the franchise opportunity, visit www.HoneyBakedFranchise.com, email Mark Demis at mdemis@hbham.com or call (866) 968.7424.

*From HoneyBaked 2014 Brand Healthtracker

About HoneyBaked Ham Company and Café
At HoneyBaked our mission is "Celebrating life, one meal at a time." Founded in Detroit in 1957, we are a premium food retailer and family-oriented concept known for serving the most flavorful, moist and tender Honey Baked Ham® and Turkey Breasts you'll find anywhere, as well as a host of other fully cooked entrees, side items and desserts. Starting in 1998, HoneyBaked expanded to a café concept, supplementing its core products with a full menu of lunch, meal replacement and catering options created with the same high standards that the company was built on. HoneyBaked has become a tradition for families nationwide, who can now shop at more than 400 locations across the U.S.

For more information on becoming a HoneyBaked franchise owner, visit www.honeybakedfranchise.com or call 866.968.7424.

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