SOURCE: Hong Kong Tourism Board

Hong Kong Tourism Board

May 22, 2015 10:00 ET

Hong Kong Cultural Celebration - Cheung Chau Bun Festival (25-26 May 2015)

Passing on an Ancient Custom to Generations; Video News Release: Associated Press (26 May 2015); Photo Release: Getty Images (26 May 2015)

TORONTO, ON--(Marketwired - May 22, 2015) - One of Hong Kong’s most colourful cultural celebration event, Cheung Chau Bun Festival, will be staged on 25 May 2015 (Monday) till 26 May 2015 midnight (Tuesday).

This festival has over 100 years of history. Every year, thousands of people descend upon the tiny island for The Piu Sik (Floating Colours) Parade, Lucky Bun (Ping On Bun) and The Bun Scrambling Competition, the ancient custom during the festival.

The tradition has been passed down for generations. To ensure the tradition keeps passing on, every year, Cheung Chau Islanders fuse the new elements with the custom to draw the attention from the young. This year, “K-Pop stars” will be featured by one of the Piu Sik parade teams, the first-ever “Ping On (Lucky) Macaron” with Chinese tea favour is invented, and more to be found out on the island.

The Hong Kong Tourism Board (HKTB) cordially invites TV stations, printed and online media to broadcast, to publish, or to report this colourful festival.

Associated Press and Getty Images will have the video news and photos available in newsroom on 26 May 2015 (Tuesday) Hong Kong Time (GMT+8) respectively. Below please find detailed information:

  • Associated Press (AP) – Video News & Footage

Language: English

Release Date & Time:

26 May 2015 (Tuesday) 3pm & 10pm

Hong Kong Time (GMT+8), Canada (Tuesday ET 3am & 10am)

Video news and footage is available on AP newsroom feed and can be downloaded from the following link:


Login and password: gmsclient109

  • Getty Images - Photos

Release Date & Time:

From 26 May 2015 (Tuesday) morning

Hong Kong Time (GMT+8), Canada (Monday evening)

Photos can be downloaded from the following link:

Background Information

Cheung Chau Bun Festival (25-26 May 2015)

It all started with a plague that devastated Cheung Chau in the late Qing dynasty (1644-1911). The islanders built an altar in front of the Pak Tai Temple and petitioned the god Pak Tai to drive off the evil spirits besieging the island, while parading statues of deities through the narrow lanes of their village. The plague ended after the performance of these Taoist rituals and 100 years later the rituals are still performed in a festival that is listed as an intangible part of China’s cultural heritage.

The 2-day event includes Taoist ceremonies, Piu Sik Parade and an exciting Bun Scrambling Competition involving a tower of buns.

Piu Sik Parade (25 May 2015 2pm - 4pm)

The highlight of the festival is the Piu Sik (Floating Colours) Parade. This dramatic reenactment of the ceremonial parade held to drive away a plague a century ago sees young children, dressed in the guises of traditional deities and modern celebrities, balance on poles and accompanied by gongs and lion dancers, appearing to float above the crowds in a carnival-like procession.

Bun Scrambling Competition (25 May 2015 11:30pm - 26 May 2015 12:30am)

Opposite the Pak Tai Temple, competitors stand poised at the bottom of an enormous bamboo tower studded with imitation buns. On the signal, they scramble up it and try to collect as many “lucky buns” as possible. The higher the buns, the more points they are worth.

Notes to Editors:

For more details about the event, please visit:

Image Available:

Contact Information

  • For media enquiries, please contact:
    Karisa Lui
    416-366-2389 ext 204 / 1-800-563-4582