Hong Kong Express Airways Selects airRM as Its Revenue Management System

SEATTLE, WA--(Marketwired - Aug 12, 2014) - Revenue Management Systems (RMS) is excited to announce that it has been selected to provide Hong Kong Express Airways (HK Express) with airRM, its state-of-the-art revenue management system. HK Express joins more than 40 other airlines around the world that are benefitting from our market leading software. airRM integrates sophisticated forecasting and optimization, other inventory control methodologies and competitive fare, web analytic and ancillary revenue tools into a comprehensive revenue management suite. Airlines using airRM have taken advantage of these powerful features and have consistently demonstrated improved revenue performance, whether they are using an automated solution for the first time or replacing an existing revenue management system.

"HK Express is Hong Kong's first and only low-cost carrier. Focusing on low fares, HK Express has brought true competition to the Hong Kong market and surrounding region," said Lawrence Siao, Vice President of Marketing - Asia. "In this increasingly competitive market, airlines need the ability to react quickly and implement well-informed pricing strategies. With its comprehensive suite of revenue management tools, airRM will provide HK Express with the ability to seize opportunities and maximize revenues."

More information about HK Express may be found at www.hkexpress.com.

Revenue Management Systems has been developing airline revenue management systems in cooperation with some of the most successful airlines in the world today. Their most popular product, airRM, is used by over 40 airlines including Ryanair (Ireland), AirAsia (Malaysia) and Jetstar (Australia). airRMexpress, their newest offering, brings affordable forecasting and optimization technology to the hundreds of small airlines around the world. Together, airRM and airRMexpress help airlines realize higher revenues and increased staff productivity. RMS, founded in 1996, is a privately held company headquartered in Seattle, Washington (USA) with offices in Australia, Great Britain, The Netherlands, Spain and Singapore.

More information about airRM, airRMexpress and RMS may be found at www.revenuemanagement.com.