SOURCE: Lensbaby


August 13, 2015 16:52 ET

Hong Kong's Premier Digital Photography Resource DC Fever Adds Lensbaby Products to Retail Stores

Stores to Feature Lensbaby Velvet 56 Classic Portrait Lens and Composer Pro Lens Series

PORTLAND, OR--(Marketwired - Aug 13, 2015) - Lensbaby, providing lenses to creative-effects photographers that ignite their creativity and expand their unique visions of the world, today announced that their Velvet 56 classic portrait lens and Composer Pro lenses will be available for the first time at DC Fever retail stores in Hong Kong. For more than 10 years, the shop@dcfever locations have provided thousands of photographers the opportunity to demo and purchase the latest innovative cameras and accessories.

"Lensbaby creates unique products that enrich our product line-up," said Jack Chau, Business Development Director, Advance Multimedia Co. Ltd. "These lenses can lead our photographers into a new era of imagination."

The Velvet 56 portrait lens allows direct access to the creative process of making beautiful and compelling images. Composer Pro with Sweet 50 Optic helps frame subjects and freeze time.

"shop@dcfever selling Lensbaby products at their flagship Hong Kong retail locations is a significant milestone for our continued expansion into key Asian markets," said Jonathan Min-Wook Main, CEO, Lensbaby. "Our lenses will help Hong Kong residents and the many tourists that come to the area to purchase photography equipment hands-on achieve a higher level of functionality and creativity."

The Lensbaby products are now available at shop@dcfever stores in Sham Shui Po, Mong Kok and Causeway Bay. Visit


About Lensbaby
For over a decade, creative-effects photographers have relied on Portland, Oregon based Lensbaby to provide lenses that ignite their creativity and highlight their unique personalities. The company's latest innovations transform a smartphone camera with the Creative Mobile Kit; expand the Lensbaby ecosystem for optic swap-Composer Pro with Sweet 50; bring new life to wide angle shots for extreme sports photographers and Google Sphere shooters -- Circular Fisheye; and give portrait photographers a new must-have lens for their bag of most-loved equipment -- Velvet 56. Lensbaby products are sold and distributed worldwide. Visit

Contact Information

  • Media Contacts:

    Jeff Denenholz
    Jerome Bruhn and Associates
    Email Contact

    Keri Friedman
    Director of Marketing, Lensbaby
    Email Contact