November 19, 2014 07:30 ET

HONK Launches Free On-Demand Roadside App for Motorists -- Saving the Day for Travelers Ahead of the Holiday Rush

Nationwide Network of More Than 20,000 Drivers Means Reliable, Fast and Affordable Help Is Only a Few Taps Away

SANTA MONICA, CA--(Marketwired - Nov 19, 2014) -

Core News Facts:

  • HONK (, the on-demand roadside assistance app, is now live and available nationwide to bring drivers everywhere help for any on-the-road emergency.
  • HONK marries the simplicity of an app, with access to more than 20,000 tow and roadside assistance drivers nationwide, giving you peace of mind in your pocket for free:
    • Powerful & Reliable -- immediate access to towing, tire change, jump start, fuel and lock-out service from HONK partners, with more than 20 years of experience on average
    • Affordable & Flexible -- prices as low as $49, with no membership fees or cash required, and absolutely no restrictions
    • Anywhere, Anytime -- available nationwide with more than 20,000 tow trucks at your service 24 hours a day, 7 days a week
    • Really (Really) Fast -- in urban areas, HONK frequently provides 15 - 30 minute ETAs; often 50 percent faster than services like AAA
    • Transparent & Trustworthy -- see your "Guaranteed Never to Exceed" price, which includes taxes and tip before you order
    • Family Friendly -- add every member of your family to protect your loved ones, with no additional fees or hidden charges
  • HONK's mobile app is easy to use and removes fear and anxiety from a painful situation. Distressed motorists answer a few simple questions and, within minutes, a driver is dispatched and help is on the way. Plus, transactions are simple and cash-less.
  • By comparison, traditional membership models are outdated, limited by fine print, expensive, and slow.
    • Plans often range from $100 to $250 a year, but services are rarely used. This means a simple tire change may end up costing hundreds or even thousands of dollars.
    • They also limit the number of service calls that can be made per year and the mileage per tow. Even luxury automotive roadside warranties frequently require the vehicle be towed to the dealership only. HONK has absolutely no restrictions.
    • While membership models boast about the quality and reliability of their service, HONK has relationships with the exact same tow operators, and frequently sends the same truck -- but does so faster and at a lower cost.
    • HONK uses an app to eliminate the need for a call center which means faster service and better savings for customers. HONK even pays tow companies more than traditional auto clubs -- meaning our calls get immediate attention.
  • Available today on iOS, Android and the web, the HONK app is a reliable way to get immediate access to towing and roadside assistance. Whether you need a tow, jump-start, tire change or fuel, or have locked your keys in the car, HONK's nationwide network is always there to help.
  • Founded by serial entrepreneur Corey Brundage, HONK is also announcing the completion of $1.8 million in seed funding from investors such as:
    • Aaron Batalion -- LivingSocial founder
    • Ben Huh -- CEO of The Cheezburger Network
    • Naval Ravikant -- AngelList founder and angel investor in Uber, Disqus, Postmates, and Twitter
    • Paige Craig -- founder of numerous companies and investor in Lyft, Postmates, Klout, and AngelList
    • Jillian Manus, Mike Walsh, and Structure Capital
    • Institutional investors such as Double M Capital, Venture51, Expansion, and Karlin Ventures


  • Last year, more than 43 million Americans traveled at least 50 miles from home - with 90 percent of them doing so by car over Thanksgiving weekend1 -- and 86 million Americans will travel by car for the year-end holiday travel.2
  • The average vehicle on the road today is 12 years old -- cars on the road are older than they've ever been before.3 Need for repairs and towing services is at an all-time high.
  • A $10 billion market in the US, the roadside assistance industry has not changed in decades, leaving consumers to rely on antiquated membership-based organizations and inconsistent service standards and pricing.


Corey Brundage, Founder & CEO, HONK
"A simple jump start for my fiancé's car turned into a 24-hour ordeal with tow operators I found on Google, Yelp, and even through my car's roadside assistance program quoting $125 to $200. Needless to say, I was frustrated and couldn't understand why there wasn't a faster, less expensive solution. We built HONK to free motorists from these stressful situations, costly membership plans, and ultimately from getting ripped off in their time of need. An unexpected vehicle issue shouldn't ruin your day."

Paige Craig, Investor & Entrepreneur
"I've been there -- stuck on the side of the road in my Jeep, my windows covered in mud, knowing help would be hard to get and ridiculously expensive. Roadside assistance is a miserable consumer experience. HONK is here to fix it. This is something that affects every driver, worldwide -- and likely multiple times. No one has successfully used technology to solve the problem until now."

About HONK:
HONK is the on-demand mobile app for tow, tire change, jump start, fuel and lock out services from more than 20,000 tow trucks nationwide 24 hours a day, 7 days a week. HONK's faster ETAs and "Guaranteed Never to Exceed" prices, which start at just $49 without membership fees or limitations, offer motorists an alternative to outdated membership-based motor clubs. The HONK app is free to use and available on iOS, Android, or the web. HONK was founded in 2013 and is headquartered in Santa Monica, Calif. For more information, visit:

1 AAA, Nov. 2013
2 AAA, Dec. 2013
3 IHS Automotive Study based on Polk Co. Registration Data, 2014

Contact Information

  • Contact:
    Brittany Votto
    Inner Circle Labs for HONK
    Email Contact
    (415) 684-9406