Molson Export

Molson Export

September 30, 2010 16:00 ET

Honouring Our Roots: Molson Export Unveils New Brand Image

MONTREAL, QUEBEC--(Marketwire - Sept. 30, 2010) - The No.1 ale in Quebec, Molson Export, is proud to unveil its all new look. Created in Montreal over 100 years ago, Molson Export has a longstanding brewing tradition and its original, high-quality ingredients have come to distinguish it from other beers.

The change in image reflects a corporate desire to have the brand reconnect with its roots and assert its authenticity. "Molson Export has been brewed for over a hundred years in honour of John Molson who founded the brewery based on values of passion, perseverance and sustained effort. We seek to more appropriately reflect the long history and tradition which contribute generously to brand depth," explained Gayle Padvaiskas, Director of Marketing, Molson Brands.

The central ship element of the logo has therefore been redesigned to more fittingly portray the heritage of the brewery's founder. This ship further symbolizes John Molson's quest to source the best ingredients and brew exceptional beers.

To emphasize the brand's steeped-in-history image, the visual has evolved in favour of a richer, crisper look. A parchment cream colour has been added to the legendary red and blue to bring to the fore the refreshing aspect of Molson Export.

"Since it was first created, Molson Export has remained our portfolio's flagship brand and the new image conveys to perfection the sense of tradition and history long associated with the Molson Export. We are extremely pleased with the new image which visually celebrates John Molson's legacy of courage and determination," underscored Ian Freedman, Senior Vice-President and General Manager with Molson Coors in Quebec.

The new cases of Molson Export will be available in stores beginning the week of October 18th. A full-scale marketing campaign, including television and social media coverage, will be deployed for the occasion.

A mark of excellence

Furthermore, Molson Export was recently bestowed gold at the 8th annual Canadian Brewing Awards in the North American Style Blonde/Golden Ale category. The prestigious awards, which featured entries from 76 breweries from all over Canada, recognize the best beers following a rigorous judging process.

About Molson Coors Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Coors Canada is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast to coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is part of the Molson Coors Brewing Company.

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Contact Information

  • Molson Coors Canada
    Marie-Helene Lagace
    Director, Public Relations
    Morin Public Relations
    Marie-Eve Graniero
    514-289-8688, ext. 233