SOURCE: HP Hood LLC

HP Hood LLC

August 27, 2013 09:00 ET

Hood® Announces Grand Prize Winner of Blimp Social Media Contest

Leading Dairy Brand Selects Massachusetts Resident From Sixteen Hundred Entries

LYNNFIELD, MA--(Marketwired - Aug 27, 2013) - Hood®, the leading dairy brand in New England, announced today that Jane Smith of Peabody, MA, has been selected as the grand prize winner of the Hood Blimp "Top of your Game" social media contest, which ran for four weeks starting in July. Smith will receive a prize package to enjoy Boston from above via a hotel and restaurant with views of the city, plus a year's worth of Hood Ice Cream. She correctly guessed one of the weekly photos posted to Hood's Facebook page as part of the contest and was selected at random from more than 1,600 entries to the contest.

"We're thrilled to congratulate Jane Smith on winning the 'Top of Your Game' contest grand prize," said Sarah Barow, spokesperson for Hood. "Based on the great response to this contest -- along with the tremendous amount of photos and comments shared on social media this summer -- it's clear that New Englanders love the Hood Blimp."

The "Top of Your Game" contest was launched on July 22 to celebrate the iconic Blimp's return and ran until August 16. Each week a different aerial photo taken from the Hood Blimp was posted to the contest tab on Hood's Facebook page, and fans were asked to guess the landmark in the photo. At the end of each week, one person who guessed correctly was chosen at random to receive a $100 gift card. The winners of each weekly contest are as follows:

Week One: Piscataqua River Bridge, NH/ME - Patricia Conary, Pascoag, RI
Week Two: Boston Public Garden, MA - James Hansen, Nashua, NH
Week Three: Hampton Beach, NH - Kevin Vahey, Cambridge, MA
Week Four: USS Constitution in Charlestown Navy Yard, MA - Casey Hill, Randolph, MA
GRAND PRIZE: Jane Smith, Peabody, MA

The Hood Blimp will continue to float over the New England region for the remainder of the month before retiring for the 2013 season. Hood will post additional photos taken from the Blimp to its Facebook page to continue to share the unique aerial views with fans.

Visit Hood's Facebook page at facebook.com/HPHood or Hood.com to learn more. You can also follow Hood on Twitter at @hphood or the Hood Blimp at @hoodblimp.

About Hood
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley®, Simply Smart® Milk, Heluva Good!®, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY®'S Milk and Milkshakes, and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit Hood.com.

Contact Information

  • Media contacts:
    Meredith D'Agostino
    451 Marketing
    Email Contact
    (516) 884-7162

    Sarah Barow
    HP Hood LLC
    Email Contact
    (617) 887-8455