SOURCE: HookLogic


October 14, 2014 11:40 ET

HookLogic Celebrates 10th Anniversary as Global Leader in Commerce Search Advertising

Scaling Workforce to Expand Services to Retail, Travel and Auto Sectors

NEW YORK, NY--(Marketwired - Oct 14, 2014) - The company that pioneered the practice of paid product listings on commerce sites just turned ten. And it's celebrating its anniversary the best way it knows how: It's hiring.

HookLogic partners with the world's leading retailers, online travel agencies, and automotive companies to give marketers unprecedented access to bottom-of-funnel shoppers, as well as a clear view into resulting sales attribution. As part of its expansion, the company is adding 30 new team members, most of whom will be engineers, product managers, and data analysts in its New York and Ann Arbor, MI offices.

"Over the last 10 years, we've worked hard to build strong partnerships with leading brands," said HookLogic CEO and Cofounder Jonathan Opdyke. "We are truly thankful for their loyalty and are excited to expand on that success as we kick off our next 10 years."

HookLogic started in the travel industry, partnering with Expedia to deliver online promotions. Later it developed the pay-per-click search model for which the company has become known. Today, thousands of hotels use HookLogic's platform to bid for placement and drive sales at the leading online travel agencies.

Last year HookLogic raised $14.3 million to expand the Retail Search Exchange, which is on pace to grow over 600% in 2014. The groundbreaking program enables brands to leverage featured product listings to reach today's multi-tab consumers on a network of top Internet retailers.

"While it's been 10 years, we feel like we're only just passing square one in terms of the potential," said HookLogic Chief Innovation Officer and Cofounder Vardaan Vasisht. "Our investments in our platform and API are poised to revolutionize how brands go to market online. It's a great time to be at HookLogic."

About HookLogic
HookLogic, the global leader in commerce search advertising, partners with the world's leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company's high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Network partners and advertisers including Walmart, Target, Intel, L'Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK. For more information, please visit or call (646) 467-8200.

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