SOURCE: HookLogic


August 30, 2011 14:43 ET

HookLogic CEO Jonathan Opdyke to Discuss E-Commerce Media and Retail Site Monetization at Annual Summit

NEW YORK, NY--(Marketwire - Aug 30, 2011) - Today, HookLogic, provider of e-commerce media services and solutions, announced that its Chief Executive Officer, Jonathan Opdyke, will lead two interactive sessions focused on best practices and real-world applications of e-commerce media strategies for retail site monetization at the 2011 Annual Summit.

On September 13, Opdyke and Matthew Austin, director of sales and business development for, will present an e-commerce media case study during the BIG !dea session at 12:30 p.m. Opdyke will discuss why more and more online retailers are launching e-commerce media programs to deliver new streams of non-transactional revenue. Austin will show through real-world example how e-commerce media creates new merchandising opportunities for brand partners and surfaces new offers for shoppers. Attendees will walk away with a better understanding of how e-commerce media works and how to assess the value of their own retail sites.

The following day, September 14 at 12:30 p.m., Opdyke will lead a roundtable session focused on site monetization through media. John Mulliken, VP of strategic initiatives for CSN Stores, will join Opdyke to share best practices and real-world experience with attendees. The roundtable will occur during lunch, and attendees will be encouraged to ask questions, share their own experiences and learn from experts and peers.

To learn more about HookLogic's upcoming events, visit:

About HookLogic
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include Expedia,, and Learn more at

Contact Information

  • Media Contact
    Carla Vicens Rudder
    blast! PR for HookLogic
    (919) 833-9975 x7003
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