SOURCE: HookLogic

HookLogic

May 04, 2011 10:11 ET

HookLogic Invites Automotive Marketing Professionals to a Complimentary 30-Minute Webinar Featuring David Metter

"How to Beat Your Competition and Drive the Highest Quality Leads to Your Showroom" Scheduled for May 18, 2011

ANN ARBOR, MI--(Marketwire - May 4, 2011) - HookLogic will host "How to Beat Your Competition and Drive the Highest Quality Leads to Your Showroom," a complimentary webinar featuring automotive marketing expert David Metter. The live event will be held at 1:00 p.m. ET, 10:00 a.m. PT, on May 18, 2011. Interested marketing and sales professionals in the automotive industry can register online at http://bit.ly/iu2pdr. Registration is strictly limited to 100 participants.

The webinar is intended to assist marketers and sales professionals at automotive dealerships who face unique challenges in their sales and marketing efforts. As dealerships become more efficient at generating leads online, the challenge becomes developing processes to drive the best leads to your showroom. How can sales and marketing professionals determine which leads are most likely to actually buy -- and then prevent those leads from buying from competitors?

Targeted incentives are a proven effective way to get motivated buyers into the showroom. Choosing the right prospects to incent will help improve show-to-close rates and keep cost per sale down.

In this free 30-minute webinar with David Metter, attendees will learn the critical importance of scoring leads from all sources and how to drive only the best leads to the showroom floor. Metter will discuss topics including:

  • Quality over quantity -- how to offer incentives to only the leads most likely to buy
  • Adding incentives to direct email and email campaigns to dramatically increase show rates
  • Great processes for handling those leads once they're in the door
  • Re-incenting based on lead score -- how to get the best leads to come back

For more information and to register, please visit http://bit.ly/iu2pdr. Interested parties may also call or email Teresa Kruse of HookLogic at 646.467.8226.

About David Metter:
David Metter has significant experience and a countless number of integral relationships within the auto industry. David is a Founding Partner of HT Automotive Consulting Partners, which specializes in consulting on the development, integration, and operation of complex automotive business plans for auto dealers and vendors.

David has intimate knowledge of dealerships through his experiences beginning on the retail side where he was ranked as one of the top Chrysler salesmen in the country. He has also worked on the vendor side of the business with a leadership position at Autobase, Inc., the industry's leading CRM company, where he developed and executed a sales strategy that resulted in exceptional growth in both market share and revenue.

As a result of his success at Autobase, David earned the position of chief marketing officer for MileOne Atlantic Automotive, the Mid Atlantic's largest automotive group. He was one of five key executives that lead the privately held multi-franchise auto dealership group. During his tenure with the company, MileOne experienced record growth in market share along with record decline of over $200 in the advertising cost per car sold.

About HookLogic's Solutions for the Automotive Industry:
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include MileOne Automotive, Suzuki, Lithia Motors, Suburban Collection, and AutoTrader.com. Learn more at www.hooklogic.com/automotive.

Contact Information

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