SOURCE: HookLogic


October 03, 2011 09:38 ET

HookLogic President of Automotive David Metter to Speak at 11th Annual Digital Dealer Conference & Expo

NEW YORK, NY--(Marketwire - Oct 3, 2011) - Today, HookLogic, the leading provider of incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses, announced that its President of automotive, David Metter, will discuss the evolution of Internet lead management for automotive dealers and how to increase quality leads, shows and sales at the Digital Dealer Conference and Expo in Las Vegas.

In its 11th year, the Digital Dealer Conference and Expo brings together over 1000 automotive dealers and managers to learn more about Internet and technology-related issues and opportunities from experts in the field.

On October 5 at 2:00 p.m., Metter will deliver a presentation titled, "It's all about the Show, Baby!" during which he will examine how the evolution of lead management has opened up new opportunities for automotive dealers to influence potential customers' behavior while they are shopping and researching purchases online.

Attendees will not only learn how to drive the highest quality leads into their showrooms, but also gain new strategies for differentiating themselves in a highly competitive market and increasing both lead-to-show and show-to-close rates.

The Digital Dealer Conference and Expo will take place at the Mirage Hotel and Casino in Las Vegas, and interested parties may obtain full details and register online at: To learn more about HookLogic's upcoming events, visit:

About HookLogic's Incentive Solutions for the Auto Industry
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor, MI, Atlanta, GA and Manchester, UK. Clients include MileOne Automotive, Germain Motor Cars, Suburban Collection, Acton Toyota, and Learn more at

Contact Information

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    Carla Vicens Rudder
    blast! PR for HookLogic
    (919) 833-9975 x7003
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