SOURCE: HookLogic

HookLogic

February 02, 2015 09:31 ET

HookLogic Taps Google Veteran as New CTO

Head of DoubleClick Technology, Fran Ryan, Joins Fast-Growing Performance Marketing Platform

NEW YORK, NY--(Marketwired - Feb 2, 2015) -  HookLogic, the global leader in commerce search advertising, announced that Fran Ryan has become its new CTO. Ryan leaves a 15-year career at DoubleClick, where he most recently led the global team of engineers responsible for Google's industry-leading ad-serving platform and the world's largest ad exchange. Over the past three years he oversaw a complete rebuild of most aspects of the platform.

"I'm thrilled to have Fran join the HookLogic team," said HookLogic CEO Jonathan Opdyke. "Fran has been a key player in the development and evolution of the digital ad industry. His leadership and deep experience are a perfect match to take our platform to the next level."

At HookLogic, Ryan will oversee the technology platform behind an ad exchange that spans many of the world's largest e-commerce sites, including Walmart, Target, Best Buy, Expedia, and Priceline. Advertisers such as Intel, Hasbro, Marriott, Reckitt Benckiser and Microsoft use the platform to promote their products and drive sales, leveraging HookLogic's massive in-market traffic, deep shopper data, and closed-loop attribution.

"The HookLogic team is building something truly special in the digital advertising world," said Ryan. "E-commerce publishers have traditionally been underserved by mainstream ad tech. HookLogic's unique combination of native e-commerce ad inventory, amazing access to data, and rapid growth make me excited to take on this new challenge in my career."

Earlier in his career at DoubleClick, Ryan ran DART for Publishers, and spent three years with the Abacus subsidiary managing retailer direct marketing efforts. He also led technology integration of several high-profile Google acquisitions, including AdMeld and Invite Media.

This story appeared first in MediaPost.

About HookLogic

HookLogic, the global leader in commerce search advertising, partners with the world's leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company's high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Network partners and advertisers including Walmart, Target, Asda, Intel, L'Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Santa Monica, Atlanta, and London, UK. For more information, please visit www.hooklogic.com or call (646) 467-8200.