SOURCE: Hooplaha-Only Good News, LLC

Hooplaha-Only Good News, LLC

September 07, 2016 10:27 ET

HooplaHa-Only Good News to Launch New Digital Series This Fall, Featuring Actors Tony Goldwyn, Melissa Joan Hart

HooplaHa at Forefront of Social Mobile Video

NORWALK, CT--(Marketwired - September 07, 2016) - HooplaHa-Only Good News, LLC, the first multi-platform digital media company dedicated to positive news stories, announced today three new original series for their fall lineup: Joy Story, B kind and My Passion Project. This innovative media company is moving the needle in the industry by producing successful and high-engaging short-form "good news only" video content that viewers watch, share and comment on social media as the modern water cooler.

"People are craving good news in today's world -- and that's what we do," said Rob Hess, HooplaHa-Only Good News' Chief Content Officer, who helped launch the company four years ago with digital entrepreneur Rick Fernandes, based on the belief that the public isn't exposed to enough good news. "HooplaHa is the ultimate source of positive, inspiring stories -- the stories people want to talk about and share. We're excited to launch these new series that will lift you up and inspire you."

Joy Story, which will launch September 21, is a new, original, 20-episode series following Adam Keller and Jared Marinelli, two indoor cycling instructors whose flash mob proposal video went viral in February, as they plan their 2017 wedding. The B kind series will kick off September 27 with an interview with ABC's Scandal star Tony Goldwyn about spreading kindness and inspiring others daily. These first two series will be launched in partnership with Al Roker's Roker Media's first slate of original programs on his new Live Streaming Network (LSN). HooplaHa's new video series will offer a live component that will connect viewers in real-time through interactive platforms like Facebook Live.

HooplaHa will also launch My Passion Project, a new series that shines a light on causes that are close to the hearts of celebrities, this fall. The debut episode will feature an interview with actress Melissa Joan Hart about Operation Shower, an organization that throws baby showers for expectant military mothers whose spouses or partners are deployed.

When it was founded in 2012, HooplaHa was ahead of the curve as the first media company to create short-form, social mobile video solely dedicated to good news stories that inspire kindness and compassion. HooplaHa has now developed an evergreen library of more than 800 originally produced videos. As the popularity of social mobile videos grew exponentially and individuals seek and share more positive news, Hooplaha has seen a surge of more than 250 million views of their videos in the past 18 months.

Why do these videos hit a nerve with the public? According to Professor Jonah Berger of University of Pennsylvania's Wharton School of Business and author of the book Contagious: Why Things Catch On, people engage more with good news stories than bad news. According to his study, researchers found over the course of three days, positive stories in The New York Times were shared (and most emailed) more than negative stories.

For HooplaHa, this research rings true: Their "only good news" approach has resulted in three viral videos in the last year. Last February, the inspiring video of Jared and Adam's flash mob, indoor cycling marriage proposal exploded online, with 2 million views within 24 hours and then went on to nearly 6 million views from HooplaHa's own Facebook page, in addition to garnering over 26 million in reach across the social channels. Not only did people watch the video, they engaged by sharing the video and commenting, spurring a landslide of support from around the globe.

"HooplaHa's quality storytelling always taps into an emotion and inspires hope that helps combat negativity and violence," says Missy Godfrey, CEO of HooplaHa, former CEO of SocialFlow and senior executive of Primedia and Hearst. "In turn, we hope our viewers will spread compassion that catches on like wildfire."

Upcoming Series Details

B Kind
B kind inspires people of all ages, but specifically youth, to engage in acts of kindness every day. By providing a forum for sharing individual experiences via social media and word-of-mouth, their goal is to inspire people everywhere to change the lives of those around them by simply making an effort to be kind. B kind was launched in 2013 by sisters Virginia Mahoney, now age 18, and her sister, Jojo, age 21, after their father, Bill, passed away from pancreatic cancer.

They describe their father, who was best man at eight different weddings, as being one of those rare individuals who made people smile everywhere he went, and they wanted to continue his legacy. B kind believes that even the smallest acts of kindness are worth recognizing, worth celebrating, and worth building a community around.

In the debut B kind interview, actor Tony Goldwyn, best known in his role as the President of the United States in ABC's hit show Scandal, tells Virginia, "we have the ability to engage in micro-transactions of kindness every day to make a difference.

"For me, kindness is about empathy," he adds. "It begins with looking in someone's eyes and feeling who they are … and communicating in a way that takes into account what's going on with them in the world."

Joy Story
Joy Story features two Connecticut JoyRide Cycling Studio instructors and viral sensations Adam Keller and Jared Marinelli -- who captured the hearts and attention of millions around the world with their flash mob same sex wedding proposal on Valentine's Day -- as they plan their wedding. The video was viewed almost two million times in less than 24 hours on Facebook alone before it went viral. After the video was posted, they received support from people all around the world (including Malaysia, Australia, Brazil, Denmark and the Philippines) and inspired many same sex couples who seek acceptance and equality. Their new, 20-episode series will follow all the facets of wedding planning as a gay couple.

In addition to their video episodes, Jared and Adam will stream live programming weekly, engaging their fans by surveying them for advice on wedding planning details and honeymoon locations.

My Passion Project
The debut Passion Project video will feature actress and entrepreneur Melissa Joan Hart, best known for her title roles in Clarissa Explains It All, Sabrina the Teenage Witch and Melissa and Joey. The series will include her work with several charitable organizations, including Operation Shower, an organization that throws baby showers for expectant military mothers whose spouses or partners are deployed, and Youth Villages which offers programs and services to help emotionally troubled children and their families.

As part of an innovative strategy to generate more exposure and donations, HooplaHa has partnered with Kind.Fund, a crowd-funding platform. HooplaHa will launch a campaign on Kind.Fund's platform on behalf of each celebrity and charitable organization featured in My Passion Project series.

About HooplaHa-Only Good News
HooplaHa, a multi-platform digital media company based in Norwalk, Conn., produces Only Good News. By celebrating local heroes who inspire, people promoting kindness, those overcoming adversity with grace, as well as animals and nature that bring joy, HooplaHa's mission is to instill hope and happiness. Founded in 2012 by digital entrepreneur Rick Fernandes, HooplaHa is the antidote to bad news. To learn more, please visit www.HooplaHa.com. Join the conversation on social by using @HooplaHa and #onlygoodnews

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