SOURCE: MillerCoors

MillerCoors

August 31, 2009 13:15 ET

Hooray for 64th Place! MGD 64 Rewards 64th Place Category Finishers at 2009 Rock 'n' Roll Virginia Beach Half Marathon

CHICAGO, IL--(Marketwire - August 31, 2009) - To celebrate its first year as the official beer sponsor of the 2009 Rock 'n' Roll Virginia Beach Half Marathon, and add a little fun and excitement for runners, MGD 64 today announced it will award an exclusive prize pack to the 64th place finisher in each age category.

MGD 64 prize packs will be awarded to the male and female 64th place finishers* in each of the thirteen age categories. Each winner will receive a gift basket full of fun items including branded apparel, a pedometer, a subscription to Competitor Magazine, Inside Triathlon, Triathlete Magazine or VeloNews, and other great items.

"MGD 64 is the perfect beer for social and active beer drinkers with on-the-go lifestyles. Celebrating the 64th place finishers is a great way to reward runners who are literally on the go," said Tristi Pfeiffer, MGD 64 marketing manager. "Whether runners place first or 64th, everyone can reward themselves with the fresh, crisp taste of MGD 64."

In addition to awarding prize packs to the 64th place finishers, MGD 64 will host an experiential area at the pre-race Rock 'n' Roll Half Marathon Health & Fitness Expo at the Virginia Beach Convention Center, where legal-drinking-age consumers can receive product information and samples of the 64-calorie beer. MGD 64 will also offer a race-day spectator cheering section located just before the finish line. With t-shirts, thundersticks and other fun giveaway items, this one-of-a-kind cheer station will be the perfect spot for spectators to give that final push of encouragement as racers approach the finish.

And as a post-race reward, MGD 64 invites all legal-drinking-age participants to celebrate their achievement with one free MGD 64 at the Finish Line Beach Party located on the beach at 17th Street.

"Our partnership with MGD 64 is a great way for us to provide our participants, as well as their friends and families, with the best light beer available," said Megan Bitsoff, event manager for the Rock 'n' Roll Virginia Beach Half Marathon. "We utilize our Expo and Finish Line Party to provide health and fitness products and information for our participants. This is a great setting for a brand such as MGD 64 to introduce its fresh, crisp taste to thousands of people who definitely have something to toast after finishing the race."

With just 64 calories and 2.4 grams of carbohydrates, MGD 64 has steadily grown in popularity with calorie-conscious consumers since it launched nationally in the summer of 2008. This is the brand's first year as the official beer sponsor of the eleven-event Rock 'n' Roll Marathon Series which hosts races in Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, San Antonio, Las Vegas and Phoenix.

*Only participants 21 years and older are eligible to win the MGD 64 prize pack

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

About The Rock 'n' Roll Marathon Series

Produced by The Competitor Group, the Rock 'n' Roll Marathon series is known for lining race routes with live bands, cheerleaders and themed water stations. The original Rock 'n' Roll Marathon in San Diego is still recognized for its record setting inaugural event that brought 15,771 participants across the finish line. Today, the Rock 'n' Roll Marathon Series has spread to eleven cities nationwide, creating the first national series of marathons and half-marathons, which annually attract more than 250,000 participants. Event weekend kicks off with a two-day Health & Fitness Expo, where all participants must pick up their bib number and race packet. Over 100 exhibitors feature free samples, the latest in running gear and sports apparel and interactive clinics. For more information, please visit www.RunRocknRoll.com.

Contact Information

  • For more information, contact:
    Scott Bussen
    MillerCoors
    312.496.2969
    Email Contact

    Adina Ruberg
    Dig Communications
    312.377.4137
    Email Contact