SOURCE: Avail-TVN

Avail-TVN

January 11, 2011 09:00 ET

Hooray for Nollywood: Avail-TVN, Aso Rock Entertainment and Verizon FiOS TV Team to Deliver Nigerian Movies On Demand

Nigeria's "Nollywood" Is the World's Third Ranking Movie Industry

SHERMAN OAKS, CA--(Marketwire - January 11, 2011) - Avail-TVN, the largest digital media services company in North America, today announced a long-term, industry-wide agreement with Aso Rock Entertainment to provide content management and distribution services for its "Nollywood" movies. The movie package includes transactional on-demand movies from Nigeria's $250 million movie industry -- the third largest producer of films behind the US and India. This first-of-its-kind Nollywood category became available in December 2010 on Verizon FiOS.

"Today's consumers are interested in a wide range of video content, and Verizon strives to meet those interests with a variety of programming," said Terry Denson, vice president of content strategy and acquisition for Verizon. "We are thrilled to be able to enhance FiOS TV's video-on-demand offering with Aso Rock's Nigerian movie package from our partner, Avail-TVN."

Verizon FiOS TV subscribers have access to up to 10 hours of Nollywood movies at any given time, with at least five new titles available per month. Movies are available on demand for $2.95. To help market the new package, Avail-TVN is providing Verizon FiOS with promotional elements for barker, cross channel and on-line promotions.

"Aso Rock is proud to work with industry leaders such as Verizon and Avail-TVN to serve quality entertainment from Nollywood," said Stanley Amadasu, managing director, Aso Rock Entertainment Corp. "The brilliant works of these African movie makers and actors is highlighted in every product and will now be delivered to a new, broader audience."

"Avail-TVN is uniquely positioned to enable providers of high quality specialty content like Aso Rock to reach the customers of our affiliates like Verizon," said Jim Riley, Avail-TVN's chief revenue officer. "It illustrates well the power of digital media to provide VOD content previously unavailable and/or difficult for its fans to find."

About Aso Rock Entertainment Corporation U.S.A.
Aso Rock Entertainment Corporation is a New Jersey company with vested interests in ethnic-specific entertainment products. Aso Rock is currently focused on delivering quality home movies to the living rooms of Americans, beginning with on-demand content from Nollywood, the widely acclaimed and fast-growing Nigerian movie industry. Aso Rock has teamed with Verizon FiOS to offer Nollywood movies primarily to a target African and Caribbean cable TV audience, providing a novel and affordable way to view relatable homegrown programming, and presenting others the prime opportunity to see the many sides of Africa through the eyes of local dedicated producers, directors and actors on the Island of Lagos.

About Avail-TVN
Avail-TVN is the largest provider of digital media services in North America. The company offers a full suite of managed services that enable content owners and service providers to monetize video content through the delivery of programming to the consumer. Avail-TVN's mission is to work with both content and service providers to manage and monetize video content anywhere, on any device on any network at any time. For more information, please visit www.avail-tvn.com.