HootSuite Media Inc.

HootSuite Media Inc.

April 26, 2011 16:54 ET

HootSuite Launches a Spanish Version of the Popular Social Media Dashboard

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 26, 2011) - HootSuite Media Inc. -

Editors Note: There is one photo associated with this Press Release.

In response to rapid growth in Latin markets, HootSuite announces a full localization for Spanish-speaking users. Now, businesses, organizations and marketing professionals from 20+ countries can use the popular social media dashboard too in their first language.

HootSuite, the popular social media dashboard for professional social network management is now entirely localized for Spanish. The company, with over 1.5 million users worldwide, is pleased to offer this option as one of the many resources available to its growing Spanish-speaking community.

Spanish – Essential to the HootSuite Road-Map

HootSuite is now fully translated in Spanish, but the outreach to began over 6 months ago starting with a Spanish support profile on Twitter @HootSuite_ES, then adding a dedicated section in the Help Desk, followed by Spanish-translated Info Sheets and Case Studies to provide industry knowledge and information. Additionally, Spanish versions of the mobile applications were released in Autumn 2010 for iPhone/iPad, BlackBerry, and Android to positive reaction.

"After noticing the fast growth and keen interest coming from dozens of Spanish-speaking countries, we're very pleased to announce a full Spanish localization for the HootSuite social media dashboard. This translation is a result of significant work by passionate HootSuite volunteers who can take pride in knowing their contributions are helping social media fans around the world. We are also grateful to see such positive reaction to the Spanish-language case studies and customer support channels over the last six months and will continue to share user success stories from Latin countries."

-- Ryan Holmes, HootSuite CEO

Fast Growth in Latin Markets

Spanish-speaking HootSuite users are the fastest growing international HootSuite community -- increasing by over 100% in recent months. These statistics are illustrated in an infographic which shows the rapid growth in Spanish-speaking countries as well as social media usage patterns.

Some highlights include:

  • Spain (33% of total#), Mexico (22%), Venezuela (11%), Argentina (8%), Peru (6%), Colombia (6%) and Chile (6%) lead as the Spanish-speaking countries with the highest use.

  • Mexico leads as the Spanish-speaking country which sends the most Tweets, followed by Spain.

  • The number of HootSuite users in Spanish speaking countries during the last six months grew by 93% compared with 68% overall.

  • The fastest growing Spanish-speaking countries during the last six months are El Salvador, Venezuela, Honduras, Guatemala and Puerto Rico – all with growth of over 100%.

  • The most popular social network in the Spanish speaking markets is Twitter with 54% of total added accounts, followed by Facebook (24% profiles and 10% pages) in 2nd place.

HootSuite Translation Project

The Spanish translation of the HootSuite Web application is possible thanks to the crowd-sourcing and collaborative work of multiple translators and coordinators who volunteered in the Translation Project, a HootSuite initiative to provide the dashboard in multiple languages through community participation at: http://translate.hootsuite.com

Attachments

Downloaded high resolution infographic:

http://blog.hootsuite.com/wp-content/uploads/2011/04/HootSuite_in_Spanish_Infographic.jpg (English)

http://blog.hootsuite.com/wp-content/uploads/2011/04/Infographics-Spanish-Esp.jpg (Spanish)

This Press Release is also available in Spanish at: http://blog.hootsuite.com/hootsuite-lanza-la-version-en-espanol-de-su-aplicacion-web-para-gestionar-profesionalmente-redes-sociales (password: hootspa)

Contact

For more information about this release, see the blog post: http://blog.hootsuite.com/hootsuite-en-espanol

For general company media info, see the online media kit: http://blog.hootsuite.com/media

To view the photo associated with this press release, please visit: http://www.marketwire.com/library/20110426-hoot0426_800.jpg

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