HootSuite Media Inc.

HootSuite Media Inc.

November 30, 2010 08:10 ET

HootSuite Reaches One Million User Milestone for Social Media Dashboard

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 30, 2010) -

Editor's Note: There is one image associated with this press release.

HootSuite announced a noteworthy milestone by exceeding one million users on their social media dashboard product. The tool which allows users to manage multiple social networks and create reports, soft-launched in early December 2008 and took just under 2 years to reach this mark.

HootSuite's customers include a mix of enterprise brands and government agencies, plus SMEs who are using social media to grow their businesses. Along with the high-profile businesses and organizations are individuals who simply enjoy online social networking on sites like Twitter and Facebook.

To illustrate the trends and patterns of social web users, HootSuite also released an infographic showing aggregated usage across networks, platforms and countries (also available at: http://ow.ly/3hbst).

The popularity of HootSuite's dashboard reflects a pattern of rapid iterations and significant releases. Milestones achieved in 2010 include:

  • HootSuite 5 released utilizing modern HTML 5 browser technology
  • "Freemium" Plans announced offering both paid and free options
  • Partnered with Twitter as first to syndicate Promoted Tweets
  • Free mobile apps launched for iPhone, Android, iPad and BlackBerry
  • HootSuite University started as a social media training and certification program
  • HootSuite web version released in Japanese, plus iPhone App localized for 6 languages
  • Started crowd-sourced translation project to create more localizations

HootSuite's growth was further spurred by tactical outreach to international markets which resulted in significant growth in Japan, Brazil and Western Europe. Additionally, the company has won a variety of awards including Mashable's Open Web and Canadian New Media Awards.

Next steps for HootSuite include releasing an API allowing 3rd-party developers to create tools for the dashboard, as well as launching a social sharing tool for publishing platforms.

Related Resources

See also "1,000,000 Users - HootSuite Announces Sign-up Milestone" blog post: http://blog.hootsuite.com/1000000-hootsuite-users/

For interview requests – along with logos, company descriptions and executive bios – please see online media kit: http://blog.hootsuite.com/media

To view accompanying photo, click on the following link: http://media3.marketwire.com/docs/hs.jpg

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