SOURCE: Hoover

Hoover

October 13, 2009 09:23 ET

Hoover Launches New Line of Upright Vacuums Designed With Quick, Power-Cleaning in Mind

Practical Price Plus Thorough Cleaning Performance From Top Floor Care Manufacturer

GLENWILLOW, OH--(Marketwire - October 13, 2009) - It just got a whole lot easier -- and more economical -- to get floors truly clean thanks to the introduction of the Hoover® WindTunnel T-Series™. The new family of upright vacuums from Hoover, America's first name in floorcare for more than 100 years, combines a sleek, lightweight design with superior cleaning power that is easy to use and at a practical price (between $99 and $159).

"We heard the current frustrations of our consumers and developed the new T-Series to offer a high-quality clean at a lower, practical price-point currently absent in the market," said Brian Kirkendall, Vice President of Marketing at Hoover. "We've always set the standard for clean on high, and this line includes our patented Hoover WindTunnel Technology on all new T-Series models, so consumers are still getting high-performance cleaning and Hoover power without a premium price."

All Hoover T-Series vacuums feature the patented WindTunnel Technology™ to contain the scatter with air passages that trap dirt and channel it into the dirt cup or bag, significantly minimizing blowback or scattering back onto the floor. While every model is lightweight, each offers full power for a deep-down clean and no loss of suction.(1)

Hoover conducted consumer research before developing the new WindTunnel T-Series™ to ensure that the new design addresses key concerns from their target consumer:

--  Weight & Storage: the new T-Series machines are lightweight
    (15.7 lbs. - 17.8 lbs.) and include ingenious options, like a
    collapsible handle for small spaces and an automatic rewind cord for
    quick and easy wrap up when you're done cleaning.
--  Simplicity of Use and Maintenance: each new T-Series has a rinsable
    filter that can be easily cleaned under running water and a high-quality
    HEPA filter.
--  Sustained Suction Power: a System Check Indicator on the new T-Series
    alerts when the dirt cup is full, and the Dual Stage Bagless Cyclonic
    Technology delivers no loss of suction for sustained cleaning
    performance.(2)
--  Deep-down Dirt Pick Up: because it takes more than pure suction to get
    up the dirt, the new T-Series promises to clean up the mess that others
    leave behind -- from deep-down grit to pet hair and dust -- by loosening
    the particles through agitation, providing a clear path for optimal airflow
    and making vacuum movement easy with a lightweight machine.
    

Available in fresh colors to compliment the home, the cutting edge, hi-tech vacuums include ingenious options -- like a new pet hair removal system that really works and collapsible handles for small space storage. All models have specially-designed tools for cleaning tough-to-reach areas. Requiring minimal maintenance, each model contains a rinsable filter that can be easily cleaned under running water and a high-quality HEPA filter.

The new T-Series models will hit store shelves by November 1, 2009 in national and local retail locations, including Wal-Mart, Target and Best Buy.

For more information on Hoover vacuums and the new T-Series, please visit www.Hoover.com and/or follow Hoover on Facebook.

About Hoover

From the first Hoover vacuum launched in 1907 to the Platinum Collection of products in 2009, the Hoover brand continues a tradition of innovation through a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central vacuum systems. Hoover appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada. For more information, visit www.Hoover.com.

(1) Per IEC 60312 4th Edition, Clause 2.9. Test results within accepted variability tolerance of 5%.

(2) To be verified with Lab Tests per IEC 60312 fourth Edition.

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