SOURCE: Hoover



March 12, 2010 14:18 ET

Hoover® and Dirt Devil® Back by Popular Demand at the International Home and Housewares Show

America's Top Cleaning Brands Debut New Products

GLENWILLOW, OH--(Marketwire - March 12, 2010) -  As America's iconic home cleaning brand, Hoover® has been keeping The Standard For Clean Set On HIGH™ for more than 100 years and 2010 is no exception. The same can be said for sister brand Dirt Devil®, providing quality cleaning tools for families for more than 20 years. With 2010 kicking off to a strong start for both major brands under the TTI Floorcare North America, Inc. umbrella, the spotlight is on the International Home and Housewares Show where breakthrough new cleaning products will be unveiled.

"We are excited to be back at the Housewares Show as we launch a series of exciting new products for both our Hoover and Dirt Devil brands," says TTI Floor Care President Chris Gurreri. "We are particularly proud of the new floorcare products that have been created in response to how people live and how they clean."

For example, Hoover® is unveiling the new FloorMate Hard Floor Cleaner, as well as an upgraded Platinum Collection™ LiNX™ Stick Vacuum and the T-Series™ WindTunnel Pet Rewinddesigned specifically for families with pets who want a quick, thorough clean. Under the Dirt Devil® brand, new products designed to provide expert cleaning at an affordable cost include a line of cordless hand vacs, steamers and other specialty cleaners -- all sporting the brand's signature red.

The International Home Housewares Show itself is experiencing a banner year in 2010, with an increase of more than 20 percent show exhibitors this year, among them 400 new exhibitors.

"We are at the top of our game this year, and glad to be part of this exciting event," added Gurreri.

Some of the key products to be seen at the Hoover®/Dirt Devil® booth include:

  • Hoover FloorMate Hard Floor Cleaner with SpinScrub® Technology: Forgo the mop and the bucket or even the broom and the dustpan to vigorously clean hardwood, tile and vinyl floors. This new ultimate three-in-one cleaner vacuums, washes and dries hard floors with one simple tool. Unlike any steam mop or mopping systems on the market, the FloorMatecleaner gets sealed hardwood, tile and vinyl floors truly clean. 
  • Hoover Platinum Collection™ LiNX™ Stick Vacuum: Stick cleaners and hand vacuums make home life more effortless by cleaning small messes on the fly. The LiNX™ Stick Vacuum is a grab-and-go product powered by a LiNX™ Cordless Interchangeable Battery System and is equipped with patented WindTunnel™ Technology that gets everything up and out of your carpet.
  • Hoover T-Series™ WindTunnel Pet Rewind™: This pet friendly vacuum that is part of the WindTunnel T-Series™ family of bagless upright vacuums combines a sleek, lightweight design with superior cleaning power. This vacuum comes with pet focused tools designed to combat animal hair, including an easy-to-clean Pet Tool with rubber blades, rolling brushes that trap pet hair to keep from clogging and a carbon filter that absorbs pet odors.
  • Gator Cordless Family of Hand Vacuums: This new family of hand vacuums is built to clean up messes on the spot with a user-friendly, comfortable handle that is already in the right position for proper cleaning. A "pop and drop" dirt cup means users can simply push the two side buttons to release it -- no parts, no mess -- just clean hands. Plus, each unit comes with a built-in crevice tool that easily pulls out to get into tight spaces.
  • Easy Steam Deluxe: Continuous Steam power loosens the dirt and debris before picking it up for no smearing or chemical residue. It comes with two, machine washable, Multi-Layer Micro-Fiber Cloth Pads to last throughout heavy-duty cleaning. The shaggy pad is great for rough surfaces like slate or planked hardwood flooring, and can also be used as a dusting tool. The standard Micro-Fiber pad can be used for smooth surfaces like laminates, hardwoods and vinyl.
  • Power Path™ Cyclonic Upright Vacuum Cleaner: A powerful machine with an extra-wide cleaning path to cover more surface area in a shorter time, this vacuum is equipped with a Five Position Carpet Height Adjustment feature to provide a deep clean for every surface. The two On-Board Extension Wands combined with an 11' reach and a 24' cord make this a vacuum that can clean even the hardest-to-reach places.
  • Power Reach Multi-Cyclonic Pet Vacuum with No Loss of Suction: This compact upright with no loss of suction(1) makes picking up pet hair a breeze. Perfect for pet lovers, it comes with Electrostatic tools that get pet hair better than a brush, and a Carbon Filter to absorb musty pet odors. A 12' Reach Hose enables homeowners to reach to the top of most flights of stairs from the first floor, while a Bottom Empty Dirt Cup provides a quick release once the job is done.
  • Fantasy Tattoo Canister: Cleaning has never been so fun and fashionable with this lightweight canister -- the only vacuum in the entire Dirt Devil® family of vacuums NOT available in the brand's signature red. Instead, it's tattooed with fun designs in a variety of colors. Available for a limited time, this easy-to-use machine with cord rewind is perfect for dorm rooms and first apartments.

For more information on Hoover® vacuums, please visit and/or become a fan at For more information on Dirt Devil, please visit

About Hoover® and Dirt Devil®

From the first Hoover® vacuum launched in 1908 to the WindTunnel T-Series™ family of bagless upright vacuums in 2009, the Hoover® brand continues a tradition of innovation through a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central vacuum systems. Dirt Devil® is known for fully featured lightweight, powerful vacuums, available in a signature red color. It derives its heritage with the launch of the first corded handheld vacuum with belt driven brush roll more than 20 years ago, and today offers a full line of vacuums and accessory cleaning products. Part of the TTI Floor Care family, Hoover and Dirt Devil appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada.

(1) Per IEC 60312 4th Edition, Clause 2.9. Test results within accepted variability tolerance of 5%.

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