SOURCE: Hoover's


June 29, 2011 09:00 ET

Hoover's Connect+™ Turns Business Cards Into Actionable Snapshots of Business Insight

New Business Card Reader Appends Hoover's Data for Instant Follow-Up and Smarter Networking

AUSTIN, TX--(Marketwire - Jun 29, 2011) - Hoover's, Inc., a D&B (NYSE: DNB) company and leading provider of insight and information about companies, industries and key decision makers, today announced the launch of Hoover's® Connect+™, a business card reader that transforms contact data into actionable snapshots of business insight.

The new mobile application not only enables iPhone® users to capture business card data, it also matches and appends Hoover's business information to the original contact file, making it easy for mobile networkers to learn more about new connections and potential customers in a matter of seconds.

"Business card readers are great for sales, marketing and business professionals who dread typing in contact information from stacks of business cards," said Ryan Patrick, product manager at Hoover's. "Hoover's Connect+ takes business card readers to the next level, equipping users with the business context they need to follow up with new contacts immediately -- before getting on a plane, leaving the event, or even exiting a room. It's a significant timesaver and a huge competitive advantage."

Hoover's Connect+ Features

  • Captures business card contact data
  • Appends Hoover's company data
  • Enables users to write a note and record a voice memo for each contact
  • Manages contacts through smart groups (preset or user-created)
  • Exports contacts in multiple formats for fast follow up

The launch of Hoover's Connect+ extends the functionality and momentum created by Hoover's Near Here®, a geolocation mobile application introduced last year.

About Hoover's, Inc.

Hoover's, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's subscriptions and Hoover's API. Hoover's is headquartered in Austin, Texas. Follow Hoover's on Twitter, Facebook and LinkedIn.

© 2011 Hoover's, Inc. All Rights Reserved. The Hoover's product and service names mentioned herein are registered trademarks or trademarks of Hoover's, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

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