SOURCE: Hoover's


March 10, 2011 10:18 ET

Hoover's Premieres Application Developer Contest at SXSWi 2011

Company Supports Innovative Business Information Community, Encourages Entrants to Build Inventive Apps and Tools Using Hoover's® API

AUSTIN, TX--(Marketwire - March 10, 2011) - Hoover's, Inc. today premiered its application developer contest to inspire the creation of innovative applications and tools using Hoover's Application Programming Interface (API). Hoover's will officially kick off the contest from its booth in the Circus Mashimus tent during Austin's South by Southwest® Interactive (SXSWi) festival tomorrow.

"Many of our customers are purchasing innovative APIs that harness the power of Web platforms to add more value to their business information," said James Rogers, vice president of marketing at Hoover's. "We're seeing APIs embedded in CRMs [customer relationship management systems] to enhance sales prospecting and mashup portals to strengthen website traffic. Plus, what's happening in the mobile space is nothing short of phenomenal.

"We're launching this contest to support innovation in the business information community -- to bring fresh ideas to Hoover's API and concepts that we're exploring in our innovation lab."

All Hoover's Ideas & Apps™ participants enter the contest by first submitting a concept. The "idea" round, which will accept proposals today through May 11, invites participants to submit a proposal outlining a new use for Hoover's data. In this round, Hoover's will recognize one winning concept in each of three categories:

  • Most innovative use of Hoover's API
  • Best tool for mobile users
  • Best tool/integration with social media

The three winners of this round will each receive an award of $2,000. They, along with seven other highest-ranking concept proposals, will be invited to enter the "application" round of competition.

Participation in the contest's second -- and final -- "application" round will be limited to the top 10 performers in the first round. These entrants will be asked to submit a working prototype of their applications or tools by Aug. 25. The winner of the application round will be named the 2011 Hoover's Ideas & Apps Champion and receive a grand prize of $10,000 in American Express® gift cards.

For Ideas & Apps contest rules, example library, judging criteria and other details, visit the contest Web page.

© 2011 Hoover's, Inc. All Rights Reserved. The Hoover's product and service names mentioned herein are registered trademarks or trademarks of Hoover's, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

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