SOURCE: Hoover's


March 01, 2011 08:30 ET

Hoover's Streamlined eCommerce Offering Delivers Lists as a Service to Budget-Conscious Businesses

Hoover's Essentials™ and Lead Builder™ Offer Customized Lists With Detailed Preview, Pay-As-You-Go and Subscription Options

AUSTIN, TX--(Marketwire - March 1, 2011) - Hoover's, Inc. today announced the launch of a streamlined eCommerce platform specifically designed to help budget-conscious businesses to customize affordable prospect lists.

Leveraging Essentials™ and Lead Builder™, Hoover's® eCommerce offering gives sales and marketing professionals the opportunity to use the breadth and depth of Hoover's expansive database as a view-only and/or pay-per-use resource.

"Traditional lists are one-size-fits-all; they're static," said James Rogers, vice president of marketing at Hoover's. "Our list-as-a-service model is dynamic. Using our eCommerce platform, customers can build lists that match their target markets, purchase them online and access them within minutes."

Hoover's Essentials

  • Search the entire Hoover's database filled with more than 65 million company records and 85 million contacts
  • Review up to 5,000 in-depth company records, filtered according to user specifications (e.g., industry, company size, financials, people, IPO data)
  • Save and edit contact information online
  • View saved searches and list history
  • Access social media feeds for thousands of companies
  • Purchase lists on demand through Lead Builder
  • Flexible access (month-to-month or via annual subscription)

Lead Builder

  • Available through Essentials subscription, or on demand
  • Email, direct dial and standard contacts enable integrated, multichannel marketing
  • Non-subscribers to Hoover's Essentials also have access to Lead Builder and can preview a sample of 25 records before purchasing the list
  • Unlimited use of lists
  • No subscription fees (pay as you go)

Records accessed via Hoover's Essentials and Lead Builder are checked quarterly through a quality assurance process and third-party validation to improve deliverability and protect customers' email reputation scores.

About Hoover's, Inc.

Hoover's, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's subscriptions, its Access Hoover's CRM product, and Hoover's API. Hoover's is headquartered in Austin, Texas. Follow Hoover's on Twitter, Facebook and LinkedIn.

© 2011 Hoover's, Inc. All Rights Reserved. The Hoover's product and service names mentioned herein are registered trademarks or trademarks of Hoover's, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

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