SOURCE: SHIFT Communications

SHIFT Communications

January 05, 2011 07:46 ET

Hoover's Taps SHIFT Communications as PR and Social Media Agency of Record

Focus on Audience Engagement a Key to Selection

BOSTON, MA--(Marketwire - January 5, 2011) -  SHIFT Communications today announced that Hoover's, Inc., a D&B company, has selected the award-winning public relations firm as its Agency of Record for public relations and social media.

The Hoover's account will be serviced out of SHIFT's Boston PR office. Financial terms of the agreement were not disclosed.

"The communications and public relations landscape has drastically changed as result of the uptick in social media," said James Rogers, Vice President of Marketing at Hoover's. "In an effort to innovate ahead of this change, we selected an agency that's spearheading smart B2B social media and partnering that same engagement model with traditional PR -- that's SHIFT Communications."

"Hoover's is a brand we've admired for years, and it's an honor to include them on our roster," said Jim Joyal, a SHIFT principal. "The company truly partners with its clients, providing top-of-the-line business solutions. We stand ready to help them achieve consistency across both traditional and social media with Hoover's presence, voice, and brand."

The Hoover's win comes on the heels of other high-profile additions to the SHIFT roster in the past 6 months, including Logitech, Taser International, Pitney Bowes Business Insight, and Overstock.com.

ABOUT HOOVER'S, INC

Hoover's, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.

Hoover's unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's subscriptions, its Access Hoover's CRM product, and Hoover's API. Hoover's is headquartered in Austin, Texas. Follow Hoover's on Twitter, Facebook and LinkedIn.

ABOUT SHIFT COMMUNICATIONS

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Logitech, Bing, Quiznos, Club Med, Akamai, Virgin Mobile, Canadian Club, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 80+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.

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