SOURCE: Hop-on, Inc.

June 12, 2007 14:11 ET

HOP-ON CEO to Appear Live on MN1 to Talk About Competing With Reality TV by SMS

IRVINE, CA--(Marketwire - June 12, 2007) - HOP-ON, INC. (PINKSHEETS: HPNN) announced today it has signed a deal with the National Messaging Systems, known for their success in messaging services for such clients as NBC and the "Apprentice," enabling the customer to immediately "text in to win" via mobile phones while competing for prizes in national games broadcast during special event venues and infomercials. Tune in to www.mn1.com to hear CEO Peter Michaels discuss this exciting news on June 12, 2007 at 2:30 PM CDT.

The decision to accept National Messaging Systems' proposal was based on the explosion of "American Idol," "Apprentice" and "Deal or No Deal"; the SMS type voting is now a new phenomenon in the United States. HOP-ON will now have the ability to compete with national broadcasters of such TV reality shows and is anticipating the same results seen in the "Apprentice." The opportunity to promote in the U.S. market by utilizing platforms, the watch-and-win promotion and the proven U.S. market demand for the SMS competition will enable more than 250 million wireless U.S. customers, including Verizon Wireless, Cingular Wireless (including AT&T customers), Nextel Communications, Boost and T-Mobile, subscribers an opportunity to win hundreds of great prizes.

Peter Michaels, President of HOP-ON, stated, "We will Trump the TV reality shows, HOP-ON is far more creative with its aggressive marketing strategies not currently seen in the traditional National Broadcast Company's huge budgets and ridiculous celebrities. The future in the U.S. is gaming on our cell phones, evidenced by many states actively seeking to meet the market demand. The bottom line is this is a proven success as a favorite American pastime which is within the laws of the United States. The recent public comment of Massachusetts treasurer Timothy Cahill, Head of the State Lottery, when he explained how his state is exploring new ways to counter the slow growth, 'One option is to allow their customers to play from their mobile phones, stating 'You can now play scratch tickets and even bingo by simply using your mobile phone.'"

About HOP-ON, INC.

HOP-ON (PINKSHEETS: HPNN) develops and markets wireless phones and accessories as well as wireless surveillance systems. Its product line includes the next generation CDMA2000 handsets designed by its R&D team as well as GSM/GPRS handsets. HOP-ON targets its phones to both emerging market carriers and other domestic carriers and resellers needing an entry level priced phone. In addition, HOP-ON offers a line of innovative and attractively priced wireless accessories for HOP-ON phones and other leading manufacturers as well as affordable, wireless surveillance systems. HOP-ON is also known for developing the world's first disposable cell phone. It was an IS-95 CDMA phone that was sold to consumers with prepaid airtime and included the capability to add on additional minutes. For more information, visit http://www.Hop-on.com.

About MN1.com

Market News First is an online, market news provider that brings investors current news on the market. Market News First is the only online, live IPTV web site that brings real market news to investors and features live interaction with companies from the Bulletin Board to NYSE.

Through daily, live interviews, we bring you up to date on all the established companies and inform the investors of the newest opportunities within the market. Market News First offers one-on-one interviews with the presidents and CFOs of companies to deliver answers to the questions that investors may ask and provides them insight into the companies' present condition and future plans.

This news release includes forward-looking statements regarding, among other things, the Company's business and financial plans, strategies and prospects. Although the Company believes that its plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, it cannot provide assurance that it will achieve or realize these plans, intentions or expectations. Forward-looking statements are inherently subject to risks, uncertainties and assumptions. Many of the forward-looking statements contained in this news release may be identified by the use of forward-looking words such as: believe, expect, anticipate, should, planned, will, may, intend, estimated, and potential, among others. Important factors that could cause actual results to differ materially from the forward-looking statements made in this news release include market conditions and those set forth in any reports or documents that the Company may publicly file from time to time. All forward-looking statements attributable to the company or a person acting on its behalf are expressly qualified in their entirety by this cautionary language.

Contact Information

  • Contact:
    HOP-ON, Inc.
    Danny Coleman
    (949) 756-9008

    Market News First
    Tim Bradford
    214-461-3430