SOURCE: Hop-on, Inc.

June 12, 2007 14:11 ET

HOP-ON CEO to Appear Live on MN1 to Talk About Competing With Reality TV by SMS

IRVINE, CA--(Marketwire - June 12, 2007) - HOP-ON, INC. (PINKSHEETS: HPNN) announced today it has signed a deal with the National Messaging Systems, known for their success in messaging services for such clients as NBC and the "Apprentice," enabling the customer to immediately "text in to win" via mobile phones while competing for prizes in national games broadcast during special event venues and infomercials. Tune in to to hear CEO Peter Michaels discuss this exciting news on June 12, 2007 at 2:30 PM CDT.

The decision to accept National Messaging Systems' proposal was based on the explosion of "American Idol," "Apprentice" and "Deal or No Deal"; the SMS type voting is now a new phenomenon in the United States. HOP-ON will now have the ability to compete with national broadcasters of such TV reality shows and is anticipating the same results seen in the "Apprentice." The opportunity to promote in the U.S. market by utilizing platforms, the watch-and-win promotion and the proven U.S. market demand for the SMS competition will enable more than 250 million wireless U.S. customers, including Verizon Wireless, Cingular Wireless (including AT&T customers), Nextel Communications, Boost and T-Mobile, subscribers an opportunity to win hundreds of great prizes.

Peter Michaels, President of HOP-ON, stated, "We will Trump the TV reality shows, HOP-ON is far more creative with its aggressive marketing strategies not currently seen in the traditional National Broadcast Company's huge budgets and ridiculous celebrities. The future in the U.S. is gaming on our cell phones, evidenced by many states actively seeking to meet the market demand. The bottom line is this is a proven success as a favorite American pastime which is within the laws of the United States. The recent public comment of Massachusetts treasurer Timothy Cahill, Head of the State Lottery, when he explained how his state is exploring new ways to counter the slow growth, 'One option is to allow their customers to play from their mobile phones, stating 'You can now play scratch tickets and even bingo by simply using your mobile phone.'"

About HOP-ON, INC.

HOP-ON (PINKSHEETS: HPNN) develops and markets wireless phones and accessories as well as wireless surveillance systems. Its product line includes the next generation CDMA2000 handsets designed by its R&D team as well as GSM/GPRS handsets. HOP-ON targets its phones to both emerging market carriers and other domestic carriers and resellers needing an entry level priced phone. In addition, HOP-ON offers a line of innovative and attractively priced wireless accessories for HOP-ON phones and other leading manufacturers as well as affordable, wireless surveillance systems. HOP-ON is also known for developing the world's first disposable cell phone. It was an IS-95 CDMA phone that was sold to consumers with prepaid airtime and included the capability to add on additional minutes. For more information, visit


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Contact Information

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    HOP-ON, Inc.
    Danny Coleman
    (949) 756-9008

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