SOURCE: Hopster

June 11, 2013 09:00 ET

Hopster Launches Coupon "Boosting" to Help Shoppers Save More on Groceries Through Personalized Savings

Now There Is a Way to Increase Print-at-Home Coupon Values Through Brand Interactions, Social Media Activity and Purchases

MADISON, WI--(Marketwired - Jun 11, 2013) - Hopster ( today introduces boosting to the coupon world, a new way to customize and increase print-at-home coupon values. With hundreds of dollars in savings available and the chance for shoppers to maximize discounts on the brands and household products they love, Hopster is the first couponing site to infuse a game-like experience to increase savings.

To be rewarded through Hopster with deeper discounts and highly personalized savings, shoppers complete activities they'd likely do anyway, like telling friends, engaging in social media and staying loyal to favorite brands -- the more activities completed, the bigger the coupon denominations can grow.

"Today's coupons are all the same -- every consumer receives the exact same offer, regardless of how much they love and shop the brand, or how it fits into their lifestyle. With Hopster's boosting feature, the more you engage with a brand, the more you save," said Brian Wiegand, co-founder and CEO of Hopster.

On Hopster, shoppers can gain more control over how much they save on grocery trips with coupons. Here's how it works:

  • Shoppers earn points by completing any one of the more than 50 activities available, such as "Liking" a brand on Facebook, watching a video or taking a poll
  • Hopster points are applied to "boost" coupon values
  • The exclusively created, high-value coupon can be redeemed at any retailer that accepts manufacturer coupons.

To get started on the savings fun, visit Hopster at

About Hopster:
Hopster is digital media platform that uses coupons to drive individual shopper behaviors for brand partners. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more profitable shopping behaviors. Hopster was created by a team of experienced entrepreneurs and was founded by Brian Wiegand, a serial entrepreneur who previously co-founded, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company). Hopster is headquartered in Madison, Wisconsin. Learn more at

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