SOURCE: Hopster

August 28, 2013 09:00 ET

Hopster Vows to Save Double Coupon Day

As Big Grocers Move to Kill This Coveted Event, the Promotional Engagement Platform Provides New Life Wednesday, August 28th

MADISON, WI--(Marketwired - Aug 28, 2013) - Hopster (www.hopster.com), the only site that pairs coupons and engagement for extra savings, is bringing the Double Coupon back in a big way. Starting today, Hopster will increase the worth of its high-value, print-at-home coupons for beloved brands like World's Best Cat Litter, Pompeian, Sunsweet and Ella's Kitchen -- making them all worth $1.00 or more.

"Double coupons used to be a wonderful service grocers offered their customers, as a way to thank them for their patronage -- but now we're seeing more and more chains eliminate this service, as they watch out for their bottom line. At Hopster we're just crazy enough to save Double Coupon Day and put the power of savings back in the hands of shoppers -- who are demanding it back," said Brian Wiegand, co-founder and CEO of Hopster. "We believe strongly in the brands that we work with, and are eager for shoppers to discover their products. So we're putting our money where our mouth is by funding the Doubling ourselves. It's the least we can do for the brands we serve and their massive shopper base."

Hopster coupons with a face value under $1.00 will be doubled and those $1.00 or more will be worth an additional 50 cents (something very few grocers -- if any -- ever did). With nearly 100 coupons available to print, that adds up to a lot of savings! In order to receive the extra savings, coupons have to be printed on August 28th, but can be redeemed anytime in the next 30 days.

Every day Hopster offers hundreds of dollars in savings and the chance for shoppers to maximize discounts on many popular brands and household products. In addition, shoppers can be rewarded with deeper discounts and highly personalized savings, for completing activities they likely will do anyway, like telling friends, engaging in social media and staying loyal to favorite brands -- the more activities completed, the bigger the coupon values grow; they call it Coupon Boosting.

To learn more about Hopster events like Double Coupon Day, and also get started on the savings fun, visit Hopster at www.hopster.com/

About Hopster:
Hopster is digital media platform that uses coupons to drive individual shopper behaviors for brand partners. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more profitable shopping behaviors. Hopster was created by a team of experienced entrepreneurs and was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company). Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.

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