SOURCE: Horizon Media

Horizon Media

April 08, 2014 09:02 ET

Horizon Media Acquires Live Event Production Group, InsideOut

Agency Acquires InsideOut Sports + Entertainment LLC, Partners With Tennis Legend Jim Courier and Event Production Veteran Jon Venison to Expand Its Premium Live Event and TV Production Services

NEW YORK, NY--(Marketwired - April 08, 2014) - Horizon Media is proud to announce the launch of its new live event, talent access, and content creation group, InsideOut. The unit, which is the result of an acquisition of InsideOut Sports + Entertainment LLC run by tennis legend Jim Courier and founding partner Jon Venison, enhances Horizon's existing event and entertainment marketing capabilities and will provide marketers with unprecedented access to talent and unique live event opportunities.

InsideOut is one of the industry's leading proprietary owned event content and production companies. InsideOut Sports & Entertainment is a Los Angeles-based independent event production company founded by tennis great Jim Courier, along with sports and entertainment business executive and event management veteran, Jon Venison. Courier and Venison will spearhead the company as Co-Presidents of InsideOut, based out of Horizon Media's New York and Los Angeles offices.

"The importance of live events continues to grow as people clamor for unique 'as it happens' experiences and the thrill of appointment viewing that the DVR just cannot deliver," said Bill Koenigsberg, CEO, Founder, and President of Horizon Media. "This acquisition further expands our creative content and sports and event production capabilities, putting Horizon firmly at the front of creating the most exciting and highest rated audience engagement opportunities for our clients."

InsideOut owns and operates numerous proprietary events and promotions, including the PowerShares Series featuring tennis pros including John McEnroe, Andre Agassi, Andy Roddick, Pete Sampras and Jim Courier, the Legendary Night Series of one-night tennis exhibitions and customized private corporate outings.

Jim Courier joined InsideOut Sports + Entertainment, LLC, as a founding partner after establishing himself as an all-time tennis great with a 13-year tour career. From 1988 to 2000, Jim won two Davis Cup titles, four Grand Slam singles crowns, 23 singles titles world-wide and was the first American male to be ranked as world No.1 since John McEnroe. Jim has finished as the year-end champion of the PowerShares Series on four occasions. He was inducted into the International Tennis Hall of Fame in July of 2005.

Jon Venison is a Founding Partner at InsideOut Sports + Entertainment, producing events and owned content including the PowerShares Series and Outback Champions Series in the United States, and more than one hundred live events internationally including The Mercedes Benz Classic, Serving for Tsunami Relief, Rogers Legends Cup, Gibson Grand Slam, and DirectTV Old School Challenge.

Previously, Venison held the position of Vice President at LiveWire Capital, a New York-based Media and Communications focused investment firm. Prior to that, he held the position of Vice President of Business Development at SFX Entertainment, Inc. which became Clear Channel Entertainment and produced over 26,000 events for more than 52 million people annually. Before venturing into the business side, Venison was a world-ranked professional tennis player on the ATP and ITF tours.

"Joining Horizon provides us with incredible growth potential and the opportunity to build the most exciting and powerful live experiences for our clients, their brands, and consumers," said Jon Venison, President of InsideOut. "InsideOut Sports + Entertainment brings the expertise and proven ability to create and produce owned content and manage world-class properties for marketers."

The addition of InsideOut will complement the agency's existing creative, production and content development suite of services including Scout, Bungalow and Treehouse.

About InsideOut Sports + Entertainment

InsideOut Sports & Entertainment develops and produces proprietary events and promotions that provide marketers unprecedented access to talent, unique opportunities to generate exposure for their brands, and the ability to connect in a meaningful way with their target customers. INSIDEOUT was established in 2004 by a group of industry leaders comprised of event management specialists, sports and entertainment business executives and former professional athletes who share a common vision -- to create world-class properties.

About Horizon Media

Horizon Media, Inc. is the fastest growing media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by MediaPost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.

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