NEW YORK, NY--(Marketwired - April 23, 2014) - Horizon Media announced today that it has hired Jennifer Bolt as SVP, Managing Director of their Jack in the Box account. Bolt will oversee the Jack in the Box account and will be reporting to EVP, Managing Partner Paul Santello.
"Jennifer's creativity and ability to move businesses forward make her an important addition to Horizon's leadership team," said Paul Santello, EVP, Managing Partner at Horizon Media. "I believe her unique combination of regional and national QSR experience, and her digital and OOH technology expertise will serve her very well in this new role."
Jennifer is a seasoned media veteran who comes to Horizon with significant relevant experience, including Pizza Hut, Taco Bell and KFC while at Tracy Locke in Dallas. Most recently Jennifer was Chief Strategy Officer at the advertising technology startup rVue, where she helped shape the company's market strategy, demand-side platform, analytics products, and operations.
Bolt's career has led her from media strategy to executive leadership to product development. She helped to build Integer, one of the world's largest Shopper Marketing agencies, from the startup stage where she established the media practice and helped define the company's culture.
"I am excited to join Horizon Media and look forward to working with Horizon's senior leadership team as we further enhance the product and service and offerings for our clients," said Jennifer Bolt, SVP, Managing Director. "I have always admired the entrepreneurial spirit of Horizon and I welcome the opportunity to enhance engagement and creativity for Jack In The Box as we continue to build the brand."
Bolt has also led media strategy on a number of other business categories including Pepsi, MillerCoors, Kimberly Clark, White Wave Foods, Tabasco and 7-Eleven at both Tracy Locke and The Integer Group in Denver. Considered one of the nation's leading experts on emerging technologies, Jennifer is frequently sought out to speak at industry conferences. She has served on the advisory board for The Digital Place-based Advertising Association (DPAA), the DSF's Board of Directors and Women in Wireless's Dallas Chapter.
About Horizon Media
Horizon Media, Inc. is one of the largest and fastest growing media services agencies in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Yearby Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.