SOURCE: Horizon Media

October 03, 2013 08:07 ET

Horizon Media Creates Branded Content Studio "Bungalow Horizon"

Agency Launches Joint Venture Company with Bungalow Media + Entertainment to Deliver Unparalleled Creative Content Capability

NEW YORK, NY--(Marketwired - October 03, 2013) - Horizon Media is proud to announce the inception of its new branded content division, Bungalow Horizon. The unit, a joint venture between Horizon Media and Bungalow Media + Entertainment, is an integrated entertainment company that will develop, produce, and distribute branded content across all media platforms including television, film, live events, and digital media.

The Bungalow Media + Entertainment and Horizon Media joint venture will be operated through a new company, and combines the industry's leading privately-owned media agency expertise with one of the industry's foremost authorities on the entertainment industry. Bungalow Media + Entertainment is a newly formed media entertainment company founded by Robert Friedman, a thirty-year entertainment industry veteran. Friedman will spearhead the company as Chief Executive Officer of Bungalow Horizon and reside in Horizon Media's New York headquarters.

"The content creation arena has experienced tremendous growth and is a critical component of almost every major communications campaign today," said Bill Koenigsberg, CEO, Founder, and President of Horizon Media. "Bungalow Horizon further expands our creative and content capabilities and will enable us to develop more rewarding consumer content opportunities for our clients.

Friedman was most recently President of Media and Entertainment at, a Fremantle Media Company, producing assets including "Bon Jovi: When We Were Beautiful," which premiered at the Tribeca Film Festival and Paul Simon's "Under African Skies," on the Showtime Network and numerous TV credits including Grey Goose's "Iconoclasts," Nike's "Battlegrounds," the pilot episode of the Emmy and Golden Globe award-winning series "Mad Men," for AMC, "Britney: For the Record" for MTV, and "Oprah Winfrey Presents Masterclass" for the new OWN channel, among others. Friedman was an original member of the start up team at MTV and launched New Line Cinema's Television unit as President and was Co-Chair of Worldwide Marketing & Distribution for New Line Cinema. Friedman's industry honors include ADWEEK's "Media Man of the Year" title, and inclusion in Advertising Age's prestigious "Top 100 Marketers in the Country" list.

"We're very pleased to join forces with Horizon Media," said Robert Friedman, CEO of Bungalow Media + Entertainment. "The new landscape requires a new kind of partnership to connect brands with audiences. Bungalow Media Entertainment brings the expertise, and a track record of creating, producing and distributing traditional unscripted and scripted content as well as branded content for marketers. I have known Bill for years and respect how he has built one of the most innovative and creative media partnerships."

Media fragmentation, decreased production budgets, and consumers' insatiable appetite for great storytelling have drastically changed the economics and creative process of content development. Bungalow Horizon is ideally positioned to capitalize on these changing industry dynamics to bring creativity, engagement, and scale to scripted and unscripted content, branded advertiser supported content, multicultural content, and digital and social media.

The addition of Bungalow Horizon will complement the agency's existing digital creative suite of services provided by its Treehouse division, which launched in 2012.

About Bungalow Media + Entertainment, LLC

Founded in 2013, Bungalow Entertainment + Media, LLC is an integrated entertainment company that develops, produces and distributes premium content across all media platforms, including television, film, live events and digital and social media. Based in New York City, Bungalow is managed by Robert Friedman, an accomplished media and entertainment executive with more than 30 years' experience having held senior roles at Radical Media, Classic Media, New Line Cinema, and MTV. Bungalow's West Coast operations will be headed by producer Todd Hoffman who recently joined Bungalow and whose Storied Media Group manages varied intellectual properties and represents a roster of producing and writing talent. Bungalow has a wide array of TV and film, entertainment projects in development. For more information, please visit

About Horizon Media

Horizon Media, Inc. is the fastest growing media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by MediaPost, 2010 U.S. Media Agency of the Yearby Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit

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