SOURCE: Horizon Media

Horizon Media

November 05, 2014 09:47 ET

Horizon Media Elevates Sarah Bachman to Vice President, Mobile Strategy

Bachman Also Named to Prestigious Mobile Marketer 'Mobile Women to Watch 2015' List This Month

NEW YORK, NY--(Marketwired - November 05, 2014) -  Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that is has elevated Sarah Bachman, formerly Director of Mobile Strategy, to Vice President of Mobile Strategy. The promotion follows a series of industry accolades for the mobile specialist, including being named Mobile Marketer's Mobile Woman to Watch 2015 and a string of IAB Mixx Awards and Clio Awards.

"Sarah has played an incredible role in expanding our mobile services well beyond traditional planning and buying," said Donnie Williams, Chief Digital Officer at Horizon Media. "In addition to the strategic leadership she brings for Horizon's clients, Sarah has also driven creativity and engagement by working closely with our creative practice, Treehouse. Sarah will focus on further developing strategic partnerships and evolving our proprietary toolset to keep our clients at the forefront of mobile invention." 

Bachman joined Horizon media in 2009 as a lead in the agency's digital account strategy practice. Bachman rose quickly within the organization and was promoted to Director of Mobile Strategy in 2011. Within just a few years, Bachman delivered dynamic growth, quadrupled annual mobile investments and tripled her team of dedicated mobile experts.

"Mobile continues to grow in importance for marketers as technology continues to evolve and our lives become more fluid," said Sarah Bachman, Vice President of Mobile Strategy at Horizon Media. "Paramount to success is working with clients to ensure that they are making full use of their data, technology, creative opportunities to continually optimize performance and measurement. Horizon is all about invention and filling a blank canvas with new ideas and nowhere is that mandate more critical, and more possible, than in the mobile space."

This week Sarah was named as one of Mobile Marketer's prestigious Mobile Women to Watch 2015, joining a group of 25 accomplished executives who are set to make a difference in mobile next year. Sarah's designation was feted at the annual Mobile Women to Watch Summit held in New York on Tuesday, November 4, 2014. Bachman has also been recognized as an Adweek Rising Star in 2012.

About Horizon Media

Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $4.7 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

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