SOURCE: Horizon Media

January 30, 2015 12:22 ET

Horizon Media Hires Jared Gruner as VP, Managing Director

Communications Planner and Industry Strategist Joins Agency's WHY Group in Los Angeles

NEW YORK, NY--(Marketwired - January 30, 2015) - Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that is has hired Jared Gruner as Vice President, Managing Director of The WHY Group, responsible for strategic consumer thought leadership. Jared will report to the Chief of The WHY Group, Sheri Roder, and Serena Duff, Executive Vice President and General Manager of the agency's Los Angeles office. Jared will be based in Los Angeles.

"We are thrilled for Jared to join The WHY Group," said Sheri Roder, Chief of The WHY Group. "He's a wonderful combination of creative thinking with an incredibly strategic foundation. I look forward to tapping into his expertise as we continue to uncover innovative insights for our clients."

Most recently, Jared consulted for Beats by Dre. Prior to that, Jared was Director of Integrated Strategy and Planning at Ogilvy where he was responsible for consumer insights on brands that include Qualcomm, Cisco, Sony, Covered California, among others. Gruner was previously Managing Partner at Ogilvy and also previously held senior positions at Naked Communications.

"I've known Serena and Sheri for quite some time now, and I was drawn to their vision for Horizon as well as the agency's reputation for innovation and invention," said Jared Gruner, Vice President and Managing Director at Horizon Media. "I see the convergence of strategic planning and content falling to media agencies more frequently and Horizon's incredible growth in recent years is a testament to that."

Gruner graduated from Cornell University with a Bachelor of Science in Applied Economics and Management in 2002.

About Horizon Media

Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $4.7 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit

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