SOURCE: Horizon Media

November 13, 2013 08:02 ET

Horizon Media Launches First Specialty Wellness Division -- Scout Wellness

Agency Appoints Health, Fitness & Sports Executive Rich Abend to Lead New Unit

NEW YORK, NY--(Marketwired - November 13, 2013) -  Horizon Media announced today the launch of its new division, Scout Wellness. The practice is the first dedicated health and wellness consulting unit empowering marketers to take action against global health and wellness challenges through solutions that lead to quantifiable results. Scout Sports and Entertainment adds the wellness entity to its existing sports, entertainment and experiential offering. The unit will be led by newly appointed Managing Director, Rich Abend, an eleven year veteran and pioneer of health, wellness and active-lifestyle marketing. Abend will report to Michael A. Neuman, Managing Partner of Scout Sports and Entertainment.

"By investing in health and wellness today, we're providing our clients a blueprint for helping consumers engage in health and wellness benefits, and improving the future of health in America," said Bill Koenigsberg, President, CEO and Founder of Horizon Media.

Scout Wellness provides marketers with experienced and innovative marketing while navigating the future of global health through best in class marketing and media practices. The unit will help consumers start, maintain, track and augment their health and wellness journey. It also offers unparalleled integration with Horizon Media's broader offering.

Abend is a twenty year veteran of sports, health, fitness and wellness, with a strong track record in business development, sales, consulting, media, technology and sponsorship. He joins Horizon Media from The Active Network where he was VP of Integrated Sales, most recently responsible for launching a workplace wellness platform and leading development on partnerships in the healthcare space for clients including Starbucks, Disney and Best Buy. He was also acutely involved in creating the first-ever direct to consumer platform with Aetna Healthcare, to help consumers become more physically active through a social community that brings virtual health and fitness resources directly to employees to participate in real-life local events and activities.

"Rapidly evolving concerns about America's health have made the health and wellness space very appealing to marketers, and our clients see the need to be part of a solution," said Rich Abend, Managing Director of Scout Wellness. "This is an incredible opportunity for us to create an entirely new agency model, marrying Scout's event and sports marketing expertise with the niche advantage of a health and wellness offering."

Before his time with The Active Network, Abend spent four years as a partner of The Squires Sports Group, a sports and entertainment marketing consulting firm where he lead all sales and business development efforts with Rodale Press, working with over 70 sales representatives to drive new business and revenue. 

In November of 2010, Horizon Media launched Scout Sports, Events and Entertainment Marketing to serve as its full-service sports and entertainment division. Scout has been industry relevant since its launch, releasing ground-breaking research, winning new business and developing dynamic and compelling sponsorships for clients.

About Horizon Media

Horizon Media, Inc. is the largest privately owned media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Yearby Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit

About Scout Sports, Events& Entertainment Marketing, a division of Horizon Media, Inc.

Scout is the sports, events and entertainment marketing division of Horizon Media Inc., the largest privately owned media services firm in the world. Horizon was chosen as 2010 U.S. Media Agency of the Year by Adweek/Brandweek/Mediaweek as well as by AdAge and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. Chief Marketer and Promo just named Scout one of the top marketing promotional agencies in the U.S.

Scout offers a full range of sports, entertainment and event marketing capabilities, including sponsorship consulting services, research, negotiation, acquisition, activation and compliance. Other disciplines include event strategy and execution services, as well as measurement, metrics and analytics.

The division is led by Michael A. Neuman, a recognized leader in sponsorship, event marketing and strategic alliances. For more information, please visit

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