SOURCE: Horizon Media

November 21, 2013 10:14 ET

Horizon Media Launches Industry's First Screen-Agnostic Video Planning Platform

Agency Pioneers Unified Approach to Total Video Planning With Cadence

NEW YORK, NY--(Marketwired - November 21, 2013) - Horizon Media today announced the launch of Cadence, a first to market, all-in-one video planning and optimization platform. The custom solution has been created in partnership with Stone House Systems and is powered by Nielsen data to provide a unified approach to video planning, activation and measurement. The metric that the tool derives has been highly sought after by agencies and marketers as the industry continues to evolve in a multi-screen world.

"This marks the first time the industry has been able to develop a unified video metric across all platforms, a true vGRP," said Bill Koenigsberg, President, CEO and Founder of Horizon Media. "Through our Cadence intelligence platform, we anticipate delivering double digit efficiencies for our clients as we continue to negotiate on the changing currency."

Cadence provides Horizon with unprecedented insight into the multi-screen viewing habits of consumers. The solution incorporates Nielsen's National Respondent Level data and Cross Channel TV Internet Fusion. Cadence provides Horizon's brand planning and investment teams with much greater clarity around a consumer's multi-screen usage, program and environment relevance and, for the first time, incorporates audience duplication as well as proprietary channel relevance.

"We are thrilled to launch a truly innovative strategic video recommendation platform," stated Eric Blankfein, Chief of the WHERE Group at Horizon Media. "Cadence will enhance all aspects of our video planning and activation processes. Cadence will guide initial channel mix, budget allocations and weight thresholds, duplication and waste analysis all the way through to buying and activation, programmatic buying and of course measurement and optimization."

Cadence provides a single user interface with frequently updated consumer behavior data. With this new planning infrastructure Horizon is uniquely positioned to analyze and optimize the true video landscape through granular brand, network, and publisher levels of information. Before Cadence's inception, media planners have synthesized data from separate sources, making it difficult to confirm true duplication. 

"In devising resource solutions, we consider, monitor and track where competitive advantages exist," said John Marson, V.P, Director of Resource Development at Horizon Media's WHERE Group. "Our approach with Cadence was different because we focused the platform through the lens of our strategic video planning requirements."

Cadence will be an important new offering integrated with the existing proprietary capabilities of The WHERE Group, the agency's channel insights unit. 

About Horizon Media

Horizon Media, Inc. is the fastest growing media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.

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