SOURCE: Horizon Media

Horizon Media

November 07, 2014 14:06 ET

Horizon Media Named MediaPost Mobile Agency of the Year

Agency's Mobile Practice Experiences Double Digit Growth in 2014

NEW YORK, NY--(Marketwired - November 07, 2014) - Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that it has been recognized as Mobile Agency of the Year for 2014 by MediaPost. This prestigious honor comes following an incredible year for the agency, where growth for its mobile investments has increased more than 40%. It also comes after a series of mobile award show triumphs including the Clio Awards and IAB Mixx Awards. 

"The editors of MediaPost are awarding the agency as our Agency of the Year for mobile in 2014 for specific breakthrough campaigns executed for its clients over the past 12 months," said Joe Mandese, Editor of MediaPost. "There was a lot of tough competition in the mobile services sector, especially among pure-play mobile shops, but it was Horizon's ability to leverage its broad perspective, client insights and a keen understanding of mobile media platforms to be the best of the best."

Horizon Media's mobile specialty practice is led by Sarah Bachman, Vice President of Mobile Strategy, who was most recently named one of Mobile Marketer's Mobile Women to Watch 2015. Bachman joined Horizon Media in 2009 as a lead in the agency's digital account strategy practice. Bachman rose quickly within the organization and was promoted to VP Director of Mobile Strategy this month.

"Mobile is ripe for increased investment, given performance, marketplace shifts and consumption behaviors," said Donnie Williams, Chief Digital Officer at Horizon Media. "Horizon's success is due largely to our wonderful brand partners who allow us to innovate, invent and test the boundaries of the mobile space."

"We work with clients to ensure that they are making better use of data, technology, creative opportunities and measurement to target audiences across devices and platforms focused on all phases of the consumer research and purchase cycle," said Sarah Bachman, Vice President of Mobile Strategy. "Our brand partners understand that there is a significant upside to getting in early, while there is still a significant investment gap between consumer time-spent with mobile versus ad spend."

Horizon is also deeply invested in education for employees and clients and hosts regular mobile education events such as its Mobile Science Fair where the agency engaged 40+ clients, 700 employees and over 20 media partners. The events provide clients access to new technologies and facilitate additional touch points for clients and partners.

MediaPost's Mobile Agency of the Year award recognizes not only breakthrough industry leadership and creativity in the mobile space; it also recognizes the results and impact made by an agency's vision, innovation and industry leadership.

Horizon Media will be honored at the MediaPost Agency of the Year celebration taking place at The Yale Club in New York City on January 13, 2015.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $4.7 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.

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