SOURCE: Horizon Media

October 15, 2013 16:46 ET

Horizon Media Partners With Team of Agencies for Global Campaign to Relaunch Siemen's Enterprise Communications as Unify

Agency Collaborates With McMillan and Eastwick to Bring Global Awareness for New Brand and Vision

NEW YORK, NY--(Marketwired - October 15, 2013) - Horizon Media is proud to announce that in partnership with creative hot shop McMillan and communications and PR powerhouse Eastwick, it has created a multi-national relaunch campaign for Unify, formerly known as Siemens Enterprise Communications. The new brand, Unify, was unveiled at a launch event held at Horizon Media's New York headquarters this morning. The event was also streamed live in a global webcast from both Munich and New York City. A replay of the broadcast can be viewed here.

Unify -- one of the world's leading communications software and services firms -- also announced today a new vision to change the way companies communicate and collaborate, helping them spend less time orchestrating work and more time doing it. The campaign is titled "Introducing Unify," and features copy points including, "Harmonize Your Enterprise" and "Unifying business communications for the new way to work."

The "Introducing Unify" campaign launches today in international markets (U.S., Germany, Brazil and the United Kingdom) through Columbus Media International, Horizon's multi-national partnership of independent media agencies. The campaign features significant digital media, print, as well as out of home and a new corporate website. The program includes global custom content partnerships with industry leaders such as IDG. Messaging communicating the new brand appears on highly trafficked websites such as Forbes.com and Bloomberg.com, various out of home units including airport and transit units and print. Social media is being executed collaboratively by Eastwick, Horizon Media and McMillan. The social effort includes paid and earned media across Twitter, LinkedIn and Facebook -- using the hashtags #UnifyNow, #NW2W, #ProjectAnsible and #HarmonizeNow.

"It's an incredible opportunity to help Unify launch their new brand and vision for a new way to work across key international markets," said Bill Koenigsberg, President, CEO and founder of Horizon Media. "We both share an entrepreneurial vision and a tireless commitment to driving growth for our clients. We look forward to positioning Unify as the global leader in the new way businesses will collaborate and communicate."

"Leveraging their broad expertise, Horizon has made it possible for us to extend our new brand and message across multiple channels and throughout the world," said Unify's chief commercial officer and president, North America, Chris Hummel. "They are true partners and we're thankful to Bill and his team for their support and generosity in hosting us at their headquarters for our global launch webcast."

"As a B2B creative agency, it's an amazing opportunity to apply our nearly 20 years of experience to conceiving, developing and executing a global brand for a technology company with such a rich heritage," said Gordon McMillan, president and chief creative officer at McMillan. "We were honored to be chosen by Unify to work on this alongside world-class media and communications agencies."

The rebranding effort follows the unveiling of Project Ansible to industry analysts in June, 2013. Project Ansible will completely reshape the way businesses and their employees interact, communicate and collaborate. The cloud-based platform pulls together and manages the daily flow of communications into rich and meaningful conversations by aggregating communications across virtually any channel into a single view, offering an unparalleled consumer technology-like user experience that encourages adoption and brings joy of work to users. It also seamlessly integrates into enterprise business processes, providing opportunity for enhanced business operations.

About Horizon Media

Horizon Media, Inc. is the largest independent media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek/Brandweek/Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.

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