SOURCE: Horizon Media

April 16, 2015 11:28 ET

Horizon Media Retained as VTech Media Agency of Record

Agency Retained for Media Duties After Formal Review

NEW YORK, NY--(Marketwired - April 16, 2015) - Horizon Media, the largest and fastest growing privately-held media services agency in the world, announced today that the agency's New York office has been retained as Media Agency of Record to manage media planning and buying for VTech Electronics Limited, a world leader in age appropriate and developmental stage-based electronic learning products for children. The decision comes after a formal agency review led by Stephen Boehler of the Mercer Island Group.

Horizon Media will continue to provide communications planning and buying with an integrated approach across various media channels, to build awareness and consideration for VTech educational toys. The agency's first major work for the brand under the new master services agreement is expected to launch later this year.

"We wanted to review our marketing efforts in an increasingly competitive environment and Horizon strongly demonstrated its deep understanding of our business and its continued ability to drive sales and increase market share," said Jennifer Eiselein, Director of Marketing at VTech.

"VTech is a learning authority in the children's toy space and is known for its innovative approach to product development," said Tim McCarthy, Vice President, Managing Director of Brand Strategy at Horizon Media. "We are thrilled to continue to partner with the company to provide media services and look forward to highlighting its pioneering educational toys across the U.S."

VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, the company develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab® MAX, its first children's tablet with Android learning content, Kidizoom® Smartwatch, the first smartwatch for kids with a built-in camera, and InnoTab® 3S Wi-Fi Learning Tablet.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

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