SOURCE: Horizon Media

January 30, 2014 08:06 ET

Horizon Media and WestwoodOne Join Forces for Customized Brand Activations During Super Bowl Week

Agency Sponsors Customized Football Fan Machines and Collaborates on Special Events Around New York and New Jersey

NEW YORK, NY--(Marketwired - January 30, 2014) - Horizon Media, the fastest growing privately-owned media services agency in the world, has joined forces with WestwoodOne, the official network radio partner for the National Football League and exclusive national radio home of Super Bowl XLVIII, to deliver "7 Days to Sunday" events across New York City and beyond. This series of events will be showcased by two studio buses, sponsored by Horizon Media, which will hit the streets of the city and parts of New Jersey from Monday, January 27 to Sunday, February 2. The "Football Fan Machines" will connect listeners and fans to NFL personalities, customized audio content, and brand and social media activations tied to The Big Game. 

The vehicles include a wrapped, luxury touring bus with a VIP lounge that will make stops around town. WestwoodOne street teams will be distributing branded promotional items to bus spectators. In addition, a glass walled mobile studio -- featured in the Maroon 5 video, Never Gonna Leave This Bed, and branded with sponsor logos -- will be traveling with the VIP lounge and will allow bystanders to see the radio studio. 

Many of the "7 Days to Sunday" events feature activation exclusivity for Horizon Media brands including Corona, GEICO, City Harvest, Buffalo Wild Wings, NJOY, and The Partnership at Drugfree.org.

"Creating a customized event capitalizing on the massive reach of audio during a high profile sporting event gives our brands an opportunity to surround and engage the consumer on-air, online, on-site and through social media," said Lauren Russo, SVP, Managing Director Audio and Promotions at Horizon Media. "It exemplifies that radio has truly evolved and transformed to an audio everywhere experience."

"Partnering with WestwoodOne on the Super Bowl Bus '7 Days To Sunday' campaign provides an amazingly creative opportunity to activate & connect our brands with millions of football fans both on site and over the air during the most high profile sporting event of the year in a unique and exciting way," said Elizabeth Albright, VP, Managing Director National Audio at Horizon Media.

Former NFL MVP and Pro Bowl quarterback Boomer Esiason will record his "Super Bowl Preview" show from Horizon Media's New York headquarters on Wednesday, January 29. Hall of Famers James Lofton and Rod Woodson, Super Bowl winning coach Brian Billick and former Giant and two-time Super Bowl champion punter Sean Landeta will join Boomer and co-host Scott Graham at Horizon Media. The Horizon Media program will air locally on WFAN Sports Radio 66 AM and hundreds of stations across the country as part of WestwoodOne's game day coverage of Super Bowl XLVIII.

Additionally, NBC Sports Radio will produce live sports talk programming from remote locations in and around New York and New Jersey during the "7 Days to Sunday." The shows will feature bus reports from Sports Illustrated writer and NBC Sports Radio host Chris Mannix, along with entertainment reporter Zach Sang, host of the popular Zach Sang and the Gang radio show, Amani & Eytan, Under Center with Donovan McNabb and others.

"WestwoodOne's '7 Days to Sunday' program enables our advertisers to create memorable audio, digital, social and on-site brand experiences around the largest sporting event of the year," said Ron Furman, WestwoodOne Chief Revenue Officer. "We are excited to be working with Horizon Media; such a diverse group of well-known brands, and to give fans and marketers an opportunity to come together around the Super Bowl."

As the vehicles travel across New York and New Jersey, fans will have many opportunities to engage with personalities, sample Horizon Media brand products, and be part of all the excitement leading up to Super Sunday. The bus will travel more than 430 miles, totalling over 10 million impressions.

About WestwoodOne
WestwoodOne activates the power of sound to deliver compelling cross-platform audio content to more than 8,200 media partners and 225 million consumers each week. WestwoodOne's rich array of content and services includes live play-by-play sports and sports talk programming; music and entertainment programs; news, talk, and information programming; 24/7 music formats; prep services; and customized music, jingles and imaging; and national sales representation. www.westwoodone.com.

About Horizon Media
Horizon Media, Inc. is the fastest growing media services company in the world and the 8th largest in the US (Adweek 2013). The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.

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