SOURCE: Horizon Media

August 22, 2013 10:01 ET

Horizon Partners With BuzzFeed to Focus on Native Advertising Through Its Social Storytelling Program

NEW YORK, NY--(Marketwired - August 22, 2013) - Horizon Media announced today that it will be the first media agency to join BuzzFeed's Social Storytelling Program. Horizon Media and its clients will receive access to the BuzzFeed platform and collaborate with BuzzFeed's creative team on best practices for content creation and social advertising. The new partnership will allow the agency to use and respond in real time to the performance of branded content using BuzzFeed's Social Dashboard (which measures earned media engagement) and Social Brand Lift research methodology.

"Increasingly, we need permission from consumers to tell our story," said Bill Koenigsberg, CEO, Founder, and President of Horizon Media. "Our partnership with BuzzFeed provides new and engaging ways for our brands to connect with their audience, especially in the social space."

Horizon will receive training, tools and support on this new BuzzFeed publishing platform, and will be the first media agency to earn accreditation as a BuzzFeed Social Storyteller. Additionally, Horizon Media will receive early previews of upcoming BuzzFeed features and products.

"BuzzFeed is continuously raising the bar across all aspects of consumer engagement and marketing accountability," said Taylor Valentine, SVP Social Media Strategy at Horizon Media. "We're excited to be given unique access to BuzzFeed's host of new ad platforms. However, the most compelling value surrounding this partnership is that it will provide us with an unparalleled level of social insight and the ability to conduct on-going research across all aspects of campaign development, execution and optimization."

"We are thrilled that Horizon will join BuzzFeed's new Social Storytelling Program," said Jonathan Perelman, Vice President of Agency Strategy & Industry Development at BuzzFeed. "The program will provide agencies with the tools to create the most shareable branded content and provide solutions for social sharing."

About BuzzFeed

BuzzFeed, the media company for the social age, is intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 60 million monthly unique visitors. Jonah Peretti, co-Founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-Chief, Jon Steinberg is its President & COO and Kenneth Lerer is the Executive Chairman.

About Horizon Media

Horizon Media, Inc. is the fastest-growing media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Yearby Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the worlds ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has built a reputation as one of the most entrepreneurial media agencies in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.

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