SOURCE: Horizon Media

March 19, 2014 08:06 ET

Horizon Wins the 4A's 'Large Agency' O'Toole Media Award

2014 O'Toole Media Award Win Announced at 4A's LA Transformation Conference

NEW YORK, NY--(Marketwired - March 19, 2014) - Horizon Media, one of the largest and fastest growing media services agencies in the world, is pleased to announce it has received The 4A's O'Toole Media Award for Media Excellence in the "Large Agency" category. The O'Toole Media Awards are presented to the 4A's member agencies that consistently drive media excellence through innovation, transformation and creativity in media. Winners were announced yesterday by The 4A's at the association's annual conference, Transformation: The Idea Effect at the Beverly Hilton Hotel in Los Angeles.

"It's an honor to be recognized by our industry peers," said Bill Koenigsberg, President, CEO and Founder of Horizon. "However, we are most proud that our clients trust us with their brands and that together we have enjoyed some of the longest and most successful partnerships in the industry."

"I congratulate Bill and Horizon on winning the O'Toole Media award," said 4A's President-CEO Nancy Hill. "Horizon's work consistently goes beyond the criterion that we set for the O'Toole's and that is why they are so deserving of this win."

In keeping with the overall mission of the 4A's O'Toole Awards, the Media Excellence category awards an agency for the creative and innovative work it has created on behalf of brands. The O'Toole Awards are comprehensive in scope and rather than reward one single campaign, the program honors an agency's overall level of creative excellence across its entire body of work over the year. Winners are announced across three categories, which include large agency; mid-sized agency and; small agency awards.

Joe Apprendi, CEO of Collective and founding sponsor of the Media Awards, presented the "Large Agency" O'Toole Media Award to Serena Duff, EVP, General Manager of Horizon Los Angeles on Tuesday, March 18.

Proceeds of the O'Toole Awards are donated to the 4A's Foundation, Inc. A primary goal of the foundation is to award scholarships to multicultural students of the advertising arts.

About the 4A's
The 4A's is the national trade association of the advertising agency business. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the United States that employ some 65,000 people. More than 1,200 member agency offices representing some 750 agency brands who offer a wide range of marketing communications services and place 80 percent of all national advertising are served by the 4A's. The management-oriented association, founded in 1917, helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector.

About the O'Toole Awards 
Established in 1991, the 4A's O'Toole Awards for Creative Excellence competition is one of the most competitive and highly-regarded award programs in advertising. In order to win, an agency must submit an entire body of stellar work across several different clients. Its purpose is to recognize agencies that consistently set and maintain the very highest standards. All proceeds go to the 4A's Foundation, Inc., which was established in 1997. A primary goal of the Foundation is to award scholarships to multicultural students of the advertising arts.

About the 4A's Foundation
The 4A's Foundation has administered over $2 million dollars in scholarships to multicultural college students on behalf of member agencies that seek to build a pipeline of talent. Since its inception in 1997, over 350 advertising professionals have benefited from the Foundation's resources and it continues to attract top agencies from around the country who are reinvesting in the Foundation.

About Horizon Media
Horizon Media, Inc. is the largest privately held media services agency in the world. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit

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