SOURCE: Horn Group, Inc.

Horn Group, Inc.

November 29, 2011 12:02 ET

Horn Group Launches "Tech the Halls" DJ Competition to Raise Money for One Laptop per Child

Leading Tech Journalists to Square Off in Head-to-Head Competition on Turntable.fm

NEW YORK, NY--(Marketwire - Nov 29, 2011) - Horn Group, Inc., a top digital communications agency, today announced Tech the Halls (www.horngroup.com/techthehalls), a nationwide holiday fundraising campaign benefitting One Laptop per Child (OLPC). Bringing together the industry's leading influencers, Tech the Halls will feature top media competing in head-to-head DJ battles on turntable.fm, with audience members voting for their favorite DJ.

Tech the Halls aims to raise $10,000, all through crowdsourcing and social media, with the money raised going directly to provide laptops for students with disabilities in the United States. Donations to OLPC can be made starting today at the Tech the Halls page on Crowdrise, a crowdsourced-powered giving platform.

On Friday, December 16, more than ten journalists from leading publications will square off on turntable.fm as virtual DJs. Turntable.fm, an interactive social listening platform, allows users to collectively listen to music and vote for their favorite DJs in real-time by giving points for songs played. The winning Tech the Halls DJ will be determined by the most number of points gained, and the money raised will be donated to OLPC in his or her name.

"Partnering with OLPC to reduce the education and technology barrier here in the US is a mission we're honored to be a part of," said Sabrina Horn, Founder, President and CEO of Horn Group. "Tech the Halls is truly a one-of-a-kind event, and we're hoping to show what can be accomplished when the industry comes together for a single cause."

The campaign's goal of $10,000 would allow OLPC to deliver 50 XO laptops -- a contribution the organization says would make a substantial difference in children's lives.

"These computers are vital to empowering disabled students in an increasingly connected and digital world -- each laptop is a catalyst for helping previously marginalized children learn and transform the community around them," said Giulia D'Amico, OLPC's Director of Business Development, EU and Africa. "We're tremendously excited to partner with Horn Group -- and by extension, the rest of the technology industry -- to help foster the next generation of leaders and innovators."

For more information on the fundraiser and the holiday event, please visit: www.horngroup.com/techthehalls.

About Horn Group, Inc.
Horn Group is a digital communications firm specializing in breakthrough public relations, interactive design and social media. Named "2011 Technology Agency of the Year" by The Holmes Report, the company represents established brands and hot start-ups in technology, media and consumer sectors. Horn Group was founded in 1991 by Sabrina Horn and is based in San Francisco and New York. To learn more, please visit www.horngroup.com.

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