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September 27, 2011 10:39 ET

Horse of the Year Show Gallops Into 3D for the First Time

TX: Sky 3D, October 8th at 20.30 and October 9th at 20.00

LONDON, UNITED KINGDOM--(Marketwire - Sept. 27, 2011) - Sky Sports will give show jumping its world 3D debut this October when Horse of the Year Show 2011 is broadcast exclusively live on Sky 3D TV.

The two nights of coverage on the Sky 3D channel will feature highlights of the internationally recognised National Show Jumping Championships, along with traditional Horse of the Year favourites including Dressage competitions and the renowned Puissance, all from the weekend finale of the Show.

John Cassy, Director of Sky 3D commented: "'Horse of the Year Show in 3D will give audiences a totally fresh perspective on the art of show jumping. It will give viewers a greater sense of the incredible skill and control the riders need to win this event than ever before."

To mark this transmission debut, Sky has worked with event organisers to develop a bespoke new jump that will maximise the viewing experience in 3D. Taking advantage of the depth of field which 3D provides, the jump features colour and design detail which will transport viewers to the heart of the action.

Chief Executive of British Show jumping, Iain Graham, is delighted to see Horse of the Year Show showcased as the first show jumping event in the world to be shown live in 3D. "Screening the event in 3D is a wonderful occasion for the sport and a fantastic opportunity for viewers to witness this prestigious event."

Horse of the Year Show started in 1949 and was initially staged in Harringay. In 1959 it moved to Wembley Arena where it remained for 43 years, before moving to its current location in 2001 – Birmingham's NEC Arena. Hosted by British Showjumping and event organisers Grandstand Media, over its 62 years Horse of the Year Show has made household names of the likes of David Broome, Nick Skelton, Michael Whitaker and Harvey Smith and continues to attract record attendances to a sold-out arena year after year.

The event finale will be aired live on the Sky 3D channel on Saturday October 8 at 20.30 and Sunday October 9 at 20.00. It will also be simulcast in high definition on Sky Sports HD4. For more information visit http://www.sky.com/shop/.

About Sky 3D:

Sky launched Sky 3D, Europe's first domestic 3D channel to millions of Sky homes on Friday 1 October 2010 with an exciting line-up of movies, live sport and further shows spanning entertainment and the arts. All Sky HD viewers with a 3D TV are able to receive Sky 3D, as no set-top box upgrade is required. At no extra charge, customers who subscribe to Sky's top channel and HD pack can receive access to a wide range of 3D movies, entertainment and sports.

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