SOURCE: CareFlash


December 01, 2011 13:26 ET

Hospices Enhancing Patient/Family Experience, Marketing and Fundraising With CareFlash

AUSTIN, TX--(Marketwire - Dec 1, 2011) - CareFlash, an Austin company offering specialized social media, announces partnerships with hospices to enhance patient experience, marketing and fundraising. Founded in 2006, CareFlash is a unique service for creating centralized CareCommunities for engaging loved ones during times of need, a comprehensive viral business strategy.

Partnering hospices include Community Hospice Texas, D/FW; Houston Hospice, Houston; Hospice San Angelo, San Angelo; Hospice Brazos Valley, Bryan/College Station; Providence Hospice, Waco and Lakes Area Hospice, Jasper, TX.

"Although much of hospice care benefits patients, we are also committed to supporting families left behind who face ongoing emotional and spiritual pain. CareFlash expands our effectiveness," said David McBride, Executive Director, Hospice San Angelo/Texas NonProfit Hospice Alliance.

An Aging Population
"Baby boomers are the fastest-growing demographic adopting social media, and they continue to redefine how people interact," added Andrea Green, CEO, Community Hospice Texas. "CareFlash is a helpful tool people can use to effectively communicate with family and friends during difficult times. This online technology allows families to have one central location to share information through their CareCommunity, freeing them to spend more time with their loved one."

CareCommunities created via the hospice's website are branded to expand the breadth and durability of their word-of-mouth and fundraising through empathy and goodwill, not ads, enhancing engagement among loved ones.

"CareFlash never dilutes hospice marketing by requesting donations," said Jay Drayer, CareFlash CEO. "The goodwill generated by hospice-care should benefit the hospice providing care. Their most powerful advocates and donors are people whose loved one benefited from the care they provide."

Taylor Willingham, a leader in Civic Engagement:
CareFlash helps us get the right resources in the right place at the right time. It's amazing keeping everyone engaged and organized. Mom and I were trying to figure-out the CareFlash iHelp thing. We posted a meal request and, before we could take it down, a friend volunteered and delivered it. (Taylor recently lost her battle with cancer.)

About CareFlash
CareFlash enables people to create centralized CareCommunities for facilitating 'meaningful community' and enhances the experience hospices provide, improving outcomes by removing the emotional barriers that explain why most people find it difficult to engage around loved ones approaching a loss and in the following months. As in this strong video call-to-action, CareFlash increases referrals and giving through goodwill and empathy...not ads.

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