SOURCE: BNA Subsidiaries, LLC

BNA Subsidiaries, LLC

March 22, 2010 09:30 ET

Hospital/Healthcare System Lab's Outreach Programs Key to Profits

Washington G-2 Reports Delivers New Growth Strategies at Laboratory Outreach 2010 June 2-4 in Baltimore

NEWARK, NJ--(Marketwire - March 22, 2010) - According to lab industry research firm Washington G-2 Reports, most hospitals and healthcare systems now see the growth potential of lab outreach programs and are now allocating resources to invest in their growth. Leaders of these organizations need look no further than recent acquisitions of outreach programs by Quest, LabCorp, and Sonic to understand the coming changes to the way they operate and compete.

With today's ultracompetitive lab market serving as a backdrop, Washington G-2 Reports' annual Laboratory Outreach Conference this June 2-4 delivers an unprecedented array of ideas, case studies, and current market metrics to guide lab professionals on ways to improve their programs and increase their share of the market.

Laboratory Outreach 2010 (www.G2reports.com/outreach10) features a variety of Outreach experts from organizations such as ARUP Laboratories, The ARx Group, Carilion Labs/Spectrum Laboratories, Catholic Medical Center, program partner Chi Solutions, Cleveland Clinic, Good Shepherd Medical Center, Healthcare Solutions, Legacy Laboratory Services, Mayo Medical Laboratories, Regional West Medical Center, Saint Mary's Health Care, Sentara Laboratory Services, St. Joseph Mercy Health System, Summit Pathology, Wake Forest University Medical Center, and many more.

The theme of this year's conference, Building the Value Equation for Your Program, indicates the practical approaches to be provided in key areas of outreach program optimization. According to event host Dennis Weissman, Executive Editor, Washington G-2 Reports, "Though the vast majority of U.S. hospitals and health systems do some form of outreach, most continue to do it mostly on a piecemeal basis without making either the strategic or resource commitment necessary to contribute to the parent organization. Laboratory Outreach 2010 is geared to arming you with just the right mix of strategic advice, practical information, and lessons learned."

In conjunction with Laboratory Outreach 2010, Washington G-2 Reports announces the organization's new publisher, Doug Anderson. Mr. Anderson previously worked as Director of Strategy & Planning at BNA, Washington G-2 Reports' parent company. Prior to joining Washington G-2 Reports, he was COO of a Washington, D.C.-based start-up, Bisnow on Business. Mr. Anderson's past experience includes positions as a Research Assistant at American Enterprise Institute and Director of Television Operations for New River Media. He has an MBA from the Tuck School of Business at Dartmouth. Mr. Anderson replaces Perry Patterson as Washington G-2 Reports' publisher.

"I'm excited to join Washington G-2 Reports as they continue to provide exceptional value to the diagnostic laboratory industry," said Mr. Anderson. "I am highly impressed by the quality agenda and breadth of expertise the team has developed for Laboratory Outreach 2010, and I look forward to meeting with new and existing clients in Baltimore at this world-class event."

About Washington G-2 Reports

Washington G-2 Reports is an independent research company specializing in topical and analytical newsletters; compliance, business and financial reports and guides; and quality programming for providers of diagnostic testing and related medical services. Covering the healthcare industry since 1979, the company offers timely, accurate reporting and analysis of legislative, regulatory, legal and business affairs directly affecting the operations and finances of our clients.

More information on the portfolio of products and services available to diagnostic lab professionals can be found at www.G2reports.com. More information about Laboratory Outreach 2010 can be found at www.G2reports.com/outreach10, or by calling 800.401.5937 ext. 4709.

Washington G-2 Reports is a division of BNA Subsidiaries, LLC, headquartered in Peterborough, NH.

Contact Information

  • Contact:

    Daniel Houder
    Senior Vice President
    603-924-0900 ext. 673